E-commerce Conversion Rate Optimization (CRO) Specialist

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary package

Hybrid work arrangement

Health and wellness benefits

Professional development in CRO and in

Employee discounts on fashion

Job summary

Placements24 is seeking a data-driven E-commerce CRO Specialist in Nelspruit to maximize website performance and revenue across the customer journey. You will conduct user research, analyze data, design A/B tests, and translate insights into actionable recommendations.

The role requires strong analytics, CRO experience in e-commerce, and collaboration with UX/UI, development, and marketing teams. The ideal candidate has a 2–4 year CRO background, proficiency with Optimizely/VWO/Google Optimize,

Qualifications

• Bachelor's degree in Marketing, Statistics, Psychology, or related field.
• 2–4 years of CRO or related analytics experience in e-commerce.
• Proficient with A/B testing tools (Optimizely, VWO, Google Optimize).
• Strong web analytics experience (Google Analytics).
• Familiar with UX/UI principles and user research.
• Experience with heatmaps and session recording tools (Hotjar, Crazy Egg).
• Excellent problem-solving and communication skills.
• Ability to work in cross-functional teams.
• Knowledge of HTML/CSS/JS is a plus.

Responsibilities

• Develop and execute a comprehensive CRO strategy to improve website conversion rates.
• Conduct user research including usability testing, surveys, and interviews.
• Analyze website data to identify drop-offs and improvement areas.
• Design, implement, and manage A/B and multivariate tests across pages and flows.
• Interpret test results and provide actionable optimization recommendations.
• Collaborate with UX/UI, developers, and marketing to implement winning variations.
• Monitor CRO metrics and report progress and impact.
• Stay updated on CRO best practices and industry trends.
• Identify opportunities for personalization and segmentation.

Skills

Analytical skills

Communication skills

Cross-functional teamwork

Problem-solving

UX principles

Education

Bachelor's degree

Tools

Optimizely

VWO

Google Optimize

Job description

About the Role

Our client, a leading online fashion retailer, is seeking a highly analytical and data-driven E-commerce Conversion Rate Optimization (CRO) Specialist to join their team in Nelspruit, Mpumalanga . This role is critical to maximizing website performance and driving revenue by identifying and implementing strategies to improve the user experience and conversion rates across all stages of the customer journey. You will be responsible for conducting user research, analyzing website data, designing and executing A/B tests, and translating insights into actionable recommendations. The ideal candidate is deeply familiar with CRO methodologies, possesses strong analytical skills, and has a proven track record of increasing conversion rates in an e-commerce setting. This position offers a rewarding opportunity to enhance the online shopping experience for customers in Nelspruit .

Key Responsibilities

• Develop and execute a comprehensive CRO strategy to improve website conversion rates and key e-commerce metrics.
• Conduct user research, including usability testing, surveys, and customer interviews, to understand user behavior and identify pain points.
• Analyze website data using tools like Google Analytics to identify drop-off points and areas for improvement in the customer journey.
• Design, implement, and manage A/B tests and multivariate tests to optimize website elements such as landing pages, product pages, checkout flows, and calls-to-action.
• Interpret test results, draw statistically significant conclusions, and provide actionable recommendations for optimization.
• Collaborate with UX/UI designers, developers, and marketing teams to implement winning test variations and new features.
• Monitor website performance and track key CRO metrics, reporting regularly on progress and impact.
• Stay updated on the latest CRO best practices, tools, and industry trends.
• Identify opportunities for personalization and segmentation to improve conversion rates for different user groups.
• Contribute to the overall e-commerce strategy by providing data-driven insights on user behavior and optimization opportunities.

Requirements

• Bachelor's degree in Marketing, Statistics, Psychology, Computer Science, or a related field.
• 2-4 years of experience specifically in Conversion Rate Optimization (CRO) or a related analytical role within e-commerce.
• Proficiency with A/B testing tools (e.g., Optimizely, VWO, Google Optimize).
• Strong analytical skills with expertise in web analytics platforms (e.g., Google Analytics).
• Familiarity with UX/UI principles and user research methodologies.
• Experience with heatmap and session recording tools (e.g., Hotjar, Crazy Egg) is a plus.
• Excellent problem-solving and critical-thinking abilities.
• Strong communication and presentation skills, with the ability to articulate complex findings.
• Ability to work effectively in a cross-functional team environment.
• Knowledge of front-end development (HTML, CSS, JavaScript) is beneficial but not required.

Benefits

• Competitive salary package commensurate with experience.
• Hybrid work arrangement offering flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and training in CRO and digital analytics.
• A collaborative and data-centric work environment in Nelspruit .
• Employee discounts on fashion products.
• Potential for career growth within the e-commerce team.