E-commerce Content Strategist

Placements24; Soweto; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work

Career development

Vibrant team

Job summary

Placements24 in Soweto, Gauteng, is seeking an experienced E-commerce Content Strategist to develop and execute a comprehensive content plan that enhances online shopping and drives sales. You will craft product descriptions, blog posts, guides, and marketing copy across digital channels, leveraging SEO and content marketing best practices to convert browsers into buyers and strengthen brand storytelling.

The role offers a hybrid work setup, collaboration with marketing, product, and design

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 3 years of experience in content strategy, copywriting, or content marketing, preferably within an e-commerce environment.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and best practices for content optimization.

Responsibilities

• Develop and implement a content strategy aligned with overall e-commerce and marketing objectives.
• Create high-quality, engaging, and SEO-optimized content for the e-commerce website, including product descriptions, category pages, and landing pages.
• Write compelling blog posts, articles, and guides that attract and educate target audiences.
• Develop and manage content calendars to ensure a consistent flow of fresh and relevant content.
• Collaborate with marketing, product, and design teams to ensure content accuracy and brand consistency.
• Optimize existing content for search engines (SEO) to improve organic visibility and traffic.
• Conduct keyword research and analyze content performance metrics to inform content creation and optimization efforts.
• Manage the editorial process, including content creation, editing, proofreading, and publishing.
• Explore opportunities for new content formats and distribution channels.
• Stay up-to-date with the latest content marketing trends, SEO best practices, and e-commerce innovations.

Skills

Content strategy

Copywriting

SEO

Editing

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

WordPress

Job description

About the Role

Our client is seeking a creative and strategic E-commerce Content Strategist to join their team in Soweto, Gauteng . This role is responsible for developing and executing a comprehensive content strategy that enhances the online shopping experience, drives customer engagement, and supports e-commerce sales goals. You will be tasked with creating compelling product descriptions, engaging blog posts, informative guides, and persuasive marketing copy across various digital channels. The ideal candidate possesses a strong understanding of SEO, content marketing principles, and the e-commerce customer journey, with a proven ability to craft content that resonates with target audiences and converts browsers into buyers. This is an exciting opportunity for a talented wordsmith to shape the narrative of a growing online brand and make a significant impact in the vibrant community of Soweto . Join us to elevate our client's online presence through impactful and engaging content.

Key Responsibilities

• Develop and implement a content strategy aligned with overall e-commerce and marketing objectives.
• Create high-quality, engaging, and SEO-optimized content for the e-commerce website, including product descriptions, category pages, and landing pages.
• Write compelling blog posts, articles, and guides that attract and educate target audiences.
• Develop and manage content calendars to ensure a consistent flow of fresh and relevant content.
• Collaborate with marketing, product, and design teams to ensure content accuracy and brand consistency.
• Optimize existing content for search engines (SEO) to improve organic visibility and traffic.
• Conduct keyword research and analyze content performance metrics to inform content creation and optimization efforts.
• Manage the editorial process, including content creation, editing, proofreading, and publishing.
• Explore opportunities for new content formats and distribution channels.
• Stay up-to-date with the latest content marketing trends, SEO best practices, and e-commerce innovations.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 3 years of experience in content strategy, copywriting, or content marketing, preferably within an e-commerce environment.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and best practices for content optimization.
• Proficiency in keyword research tools and content analysis.
• Experience with content management systems (CMS) such as WordPress.
• Ability to conduct research and translate complex information into clear, engaging content.
• Creative thinker with a passion for storytelling and brand building.
• Strong organizational and project management skills.
• Familiarity with social media content strategy is a plus.

Benefits

• Competitive salary and attractive benefits package.
• Hybrid work arrangement providing flexibility.
• Opportunity to significantly influence brand messaging and customer engagement.
• Work within a creative and collaborative team environment.
• Professional development opportunities in content strategy and digital marketing.
• Be a key contributor to the online success of a growing business in Soweto .
• Access to modern facilities and resources in Gauteng .
• Contribute to impactful marketing campaigns and brand storytelling.