E-commerce Content Writer & Strategist

Placements24; Durban; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Employee discount

Professional development opportunities

Durban office collaboration

Job summary

Placements24 in Durban invites an experienced E-commerce Content Writer & Strategist to craft product descriptions, SEO content, and blog posts that boost online sales and brand storytelling.

You will own content strategy, collaborate with marketing and product teams, and ensure consistency across channels, with an on-site presence in our Durban office that fuels creativity and collaboration.

Qualifications

• 3+ years proven experience as a content writer or copywriter with focus on ecommerce/digital marketing.
• Exceptional writing, editing, and proofreading skills with a strong portfolio.
• Solid understanding of SEO principles and keyword research tools.
• Ability to translate product details into compelling customer-facing content.

Responsibilities

• Write product descriptions optimized for ecommerce platforms.
• Develop blog posts, social media copy, newsletters, and website content reflecting brand voice.
• Research keywords and implement SEO best practices to improve visibility and rankings.
• Collaborate with designers and marketing specialists to create visually appealing content.
• Proofread and edit content for accuracy and brand adherence.
• Analyze content performance and refine strategy to boost engagement.

Skills

Content writing

Copywriting

SEO knowledge

Tools

CMS

E-commerce platforms

Job description

About the Role

Our client is seeking a talented E-commerce Content Writer & Strategist to craft compelling product descriptions, engaging marketing copy, and insightful blog content that drives online sales and enhances brand storytelling. In this role, you will be responsible for developing and executing a content strategy that resonates with our target audience and optimizes for search engines. You will work closely with the marketing and product teams to ensure brand consistency and drive customer engagement. This position requires an on-site presence in our Durban office, providing a collaborative environment for brainstorming and content creation.

Key Responsibilities

• Write clear, concise, and persuasive product descriptions that highlight features, benefits, and unique selling propositions, optimized for e-commerce platforms.
• Develop engaging blog posts, articles, social media copy, email newsletters, and website content that reflects the brand voice and engages the target audience.
• Conduct keyword research and implement SEO best practices to improve content visibility and organic search rankings across all digital platforms.
• Collaborate with designers and marketing specialists to create visually appealing content that complements written materials.
• Proofread and edit content to ensure accuracy, grammatical correctness, and adherence to brand guidelines.
• Analyze content performance metrics and use insights to refine the content strategy and improve engagement rates.

Requirements

• Proven experience (3+ years) as a Content Writer or Copywriter, with a significant focus on e-commerce and digital marketing.
• Exceptional writing, editing, and proofreading skills, with a strong portfolio showcasing relevant work.
• Solid understanding of SEO principles and keyword research tools.
• Ability to research and understand product details to translate them into compelling customer-facing content.
• Experience working with content management systems (CMS) and e-commerce platforms.
• Strong organizational skills and the ability to manage multiple projects and deadlines effectively in a fast-paced environment.

Benefits

• Competitive annual salary based on experience and qualifications.
• Opportunity to work on exciting e-commerce projects with a growing brand.
• Generous employee discount on all products.
• Professional development opportunities to enhance writing and marketing skills.
• A supportive office environment with a focus on creativity and collaboration in Durban.