E-commerce Content Strategist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 300,000 - 380,000; Full time

Benefits offered by this job

Health insurance

Retirement fund options

Generous annual leave

Professional development opportunities

Employee discounts

Job summary

WhatJobs Direct in Richards Bay, KwaZulu-Natal, ZA seeks an experienced E-commerce Content Strategist to lead content initiatives and strengthen the online brand voice. You will develop a comprehensive content strategy, craft product descriptions, blogs, and social content, and collaborate across teams to ensure accuracy and alignment with marketing goals.

You will leverage SEO, CMS, and analytics to optimize performance, manage editorial workflows, and drive engagement that supports sales

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Minimum of 4 years of experience in content creation, copywriting, or content strategy, preferably within an e-commerce setting.
• Proven ability to write clear, concise, and persuasive copy for various digital platforms.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Experience with content management systems (CMS) and e-commerce platforms.
• Excellent research, editing, and proofreading skills.
• Familiarity with analytics tools (e.g., Google Analytics) to track content performance.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative mindset with a strong attention to detail.
• Excellent communication and collaboration skills, comfortable working in a Hybrid setting in Richards Bay, KwaZulu-Natal, ZA.

Responsibilities

• Develop and implement a holistic content strategy aligned with business goals and target audience needs.
• Create engaging, SEO-optimized product descriptions, category pages, and other website copy.
• Write compelling blog posts, articles, and other long-form content to attract and retain customers.
• Develop content calendars and manage the editorial workflow for all digital channels.
• Craft persuasive copy for email marketing campaigns, social media posts, and paid advertisements.
• Collaborate with the marketing, design, and product teams to ensure content accuracy and brand consistency.
• Conduct keyword research and implement SEO best practices to improve organic search visibility.
• Analyze content performance metrics and use insights to refine the content strategy.
• Manage content updates and ensure all content is current, relevant, and accurate.
• Stay abreast of industry trends, competitor content, and emerging digital marketing techniques.

Skills

Copywriting

SEO

Content strategy

Analytics

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

E-commerce platforms

Job description

About the Role

Our client, WhatJobs Direct, is seeking a creative and analytical E-commerce Content Strategist to lead our content initiatives and enhance our online brand presence. This exciting opportunity is located in the vibrant coastal city of Richards Bay, KwaZulu-Natal, ZA. The role involves developing and executing a comprehensive content strategy that resonates with our target audience, drives engagement, and supports our sales objectives. You will be responsible for creating compelling product descriptions, engaging blog posts, persuasive social media content, and other marketing materials. The ideal candidate possesses a strong understanding of SEO, content marketing principles, and the ability to translate complex product information into clear, persuasive language. This is a chance to shape the voice and narrative of our brand in a significant way within a growing company. If you are a wordsmith with a passion for e-commerce and digital storytelling, we want to hear from you.

Key Responsibilities

• Develop and implement a holistic content strategy aligned with business goals and target audience needs.
• Create engaging, SEO-optimized product descriptions, category pages, and other website copy.
• Write compelling blog posts, articles, and other long-form content to attract and retain customers.
• Develop content calendars and manage the editorial workflow for all digital channels.
• Craft persuasive copy for email marketing campaigns, social media posts, and paid advertisements.
• Collaborate with the marketing, design, and product teams to ensure content accuracy and brand consistency.
• Conduct keyword research and implement SEO best practices to improve organic search visibility.
• Analyze content performance metrics and use insights to refine the content strategy.
• Manage content updates and ensure all content is current, relevant, and accurate.
• Stay abreast of industry trends, competitor content, and emerging digital marketing techniques.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content creation, copywriting, or content strategy, preferably within an e-commerce setting.
• Proven ability to write clear, concise, and persuasive copy for various digital platforms.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Experience with content management systems (CMS) and e-commerce platforms.
• Excellent research, editing, and proofreading skills.
• Familiarity with analytics tools (e.g., Google Analytics) to track content performance.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative mindset with a strong attention to detail.
• Excellent communication and collaboration skills, comfortable working in a Hybrid setting in Richards Bay, KwaZulu-Natal, ZA.

Benefits

• Competitive annual salary between R300,000 and R380,000.
• Performance-based incentives.
• Health insurance and retirement fund options.
• Generous annual leave.
• Professional development opportunities.
• Employee discounts on products.
• A creative and supportive work environment.
• Opportunity to shape brand voice and narrative.