E-commerce Content Strategist

Placements24; Afrique du Sud; Hybride; ZAR 360 000 - 540 000; Plein temps

Avantages offerts par ce poste

Hybrid work arrangement

Comprehensive health insurance

Opportunities for professional develop

Résumé du poste

Placements24 in Polokwane seeks an experienced E-commerce Content Strategist to craft compelling narratives and optimize content for acquisition, retention, and brand visibility. You will drive content across product pages, blogs, emails, and social channels while aligning with SEO best practices.

The role requires 3–5 years in content strategy and a passion for storytelling. A hybrid work setup and opportunities for professional growth are offered to support innovative digital marketing

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 3-5 years of experience in content strategy, content creation, or digital marketing with a strong focus on e-commerce.
• Proven ability to create engaging and persuasive written content for various digital platforms.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Experience with content management systems (CMS) and e-commerce platforms.
• Familiarity with web analytics tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Ahrefs).
• Excellent research, writing, editing, and proofreading skills.
• Strong organizational and project management skills.
• Ability to work independently and collaboratively in a team environment.
• Creative thinker with a passion for storytelling and brand building in Polokwane.

Responsabilités

• Develop and execute a comprehensive content strategy aligned with e-commerce goals, brand voice, and target audience needs.
• Create engaging and SEO-optimized content, including product descriptions, blog posts, website copy, social media updates, email newsletters, and landing pages.
• Manage the editorial calendar, ensuring timely creation and publication of content across all digital channels.
• Collaborate with design, marketing, and product teams to ensure content is visually appealing and accurately represents product offerings.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.
• Analyze content performance using web analytics and SEO tools, generating reports with insights for improvement.
• Monitor industry trends and competitor content strategies to identify opportunities.
• Manage content updates and ensure accuracy of information on the website.
• Develop content guidelines and ensure brand consistency across all platforms.
• Explore new content formats and distribution channels to enhance engagement and reach.

Connaissances

Content strategy

SEO

Content creation

Copywriting

Analytics

CMS experience

Team collaboration

Formation

Bachelor's degree in Marketing/Communications/Journalism/English or related

Outils

Google Analytics

SEMrush

Ahrefs

CMS

Description du poste

About the Role

Our client is seeking a creative and strategic E-commerce Content Strategist to craft compelling narratives and engaging content that drives customer acquisition and retention, based in Polokwane, Limpopo . This role is essential for developing and implementing a content strategy that enhances brand visibility, supports SEO efforts, and resonates with target audiences across various digital platforms, including the company's e-commerce site and social media channels. The ideal candidate will have a proven ability to conceptualize, create, and manage high-quality content, understand SEO best practices, and analyze content performance to inform future strategies. You will be responsible for ensuring that all content is on-brand, optimized for search engines, and designed to convert visitors into loyal customers. This role requires a deep understanding of digital marketing, content management systems, and audience engagement.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with e-commerce goals, brand voice, and target audience needs.
• Create engaging and SEO-optimized content, including product descriptions, blog posts, website copy, social media updates, email newsletters, and landing pages.
• Manage the editorial calendar, ensuring timely creation and publication of content across all digital channels.
• Collaborate with design, marketing, and product teams to ensure content is visually appealing and accurately represents product offerings.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.
• Analyze content performance using web analytics and SEO tools, generating reports with insights for improvement.
• Monitor industry trends and competitor content strategies to identify opportunities.
• Manage content updates and ensure accuracy of information on the website.
• Develop content guidelines and ensure brand consistency across all platforms.
• Explore new content formats and distribution channels to enhance engagement and reach.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 3-5 years of experience in content strategy, content creation, or digital marketing with a strong focus on e-commerce.
• Proven ability to create engaging and persuasive written content for various digital platforms.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Experience with content management systems (CMS) and e-commerce platforms.
• Familiarity with web analytics tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush, Ahrefs).
• Excellent research, writing, editing, and proofreading skills.
• Strong organizational and project management skills.
• Ability to work independently and collaboratively in a team environment.
• Creative thinker with a passion for storytelling and brand building in Polokwane .

Benefits

• Competitive salary and potential for performance-related incentives.
• Hybrid work arrangement providing work-life balance.
• Comprehensive health insurance.
• Opportunities for professional development and training in content marketing and SEO.
• A creative and supportive work culture.
• Generous annual leave.
• Contribution to retirement fund.
• Employee wellness programs.