Senior E-commerce Content Strategist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Hybrid working model

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, seeks a Senior E-commerce Content Strategist to lead content strategy across the website, blog, social media, and email campaigns. You will shape brand storytelling, optimize conversion, and coordinate with cross-functional teams to ensure a cohesive online voice.

The role demands a strong SEO background, excellent writing, and a proven track record in e-commerce content.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.

Responsibilities

• Develop and implement a holistic content strategy for e-commerce to drive traffic and conversions.
• Oversee creation, editing and publishing of product descriptions, blog posts, social content, emails, and ad copy.
• Conduct keyword research and apply SEO best practices to content.
• Analyze content performance and refine strategy based on data insights.
• Collaborate with marketing, design, product and sales to ensure consistent brand messaging.
• Manage a content calendar and ensure timely delivery of assets.
• Maintain brand voice and tone across outputs.
• Explore new formats and channels to engage the target audience.
• Coordinate with freelancers and writers as needed.
• Stay updated on industry trends and competitor content strategies.

Skills

Content strategy

SEO

CMS (WordPress)

Google Analytics

Editorial writing

Cross-functional collaboration

Education

Bachelor's degree in Marketing / Communications

Tools

CMS

Google Analytics

Job description

About the Role

Our client, a progressive and innovative e-commerce brand, is seeking a creative and strategic Senior E-commerce Content Strategist to join their team. This role, based in Richards Bay, KwaZulu-Natal , will be responsible for developing and executing a compelling content strategy that enhances brand storytelling, drives customer engagement, and optimizes conversion rates across all digital touchpoints. The ideal candidate will have a deep understanding of content marketing principles, SEO best practices, and the nuances of creating effective content for online retail. You will lead the creation of engaging product descriptions, blog posts, social media content, email campaigns, and more, ensuring a cohesive and impactful brand message. This is a fantastic opportunity to shape the voice and narrative of a growing e-commerce business and contribute significantly to its online success and market positioning.

Key Responsibilities

• Develop and implement a holistic content strategy that aligns with e-commerce business goals, brand voice, and target audience.
• Oversee the creation, editing, and publishing of high-quality, engaging content across various platforms including website product pages, blog, social media, email newsletters, and ad copy.
• Conduct keyword research and implement SEO best practices to optimize content for search engines, driving organic traffic and improving search rankings.
• Analyze content performance metrics and use data insights to refine content strategy, identify successful formats, and improve engagement.
• Collaborate with marketing, design, product, and sales teams to ensure content is consistent, accurate, and supports broader campaign objectives.
• Develop and manage a content calendar, ensuring timely delivery of all content assets.
• Maintain brand consistency in tone, style, and messaging across all content outputs.
• Identify opportunities for content innovation and explore new formats and channels to reach and engage the target audience.
• Manage relationships with freelance writers, designers, and other content creators as needed.
• Stay up-to-date with industry trends, competitor content strategies, and emerging content marketing technologies.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or copywriting, with a significant portion focused on e-commerce.
• Proven ability to develop and execute successful content strategies that drive traffic, engagement, and conversions.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Deep understanding of SEO principles and how to apply them to content creation.
• Proficiency in using content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Experience with social media content development and management.
• Strong project management skills and ability to manage multiple deadlines.
• Creative thinker with a keen eye for detail and a passion for storytelling.
• Ability to collaborate effectively with cross-functional teams.

Benefits

Our client offers a competitive salary, hybrid working model, opportunities for professional development, and a stimulating work environment. Employees will enjoy benefits such as medical aid, retirement fund contributions, and the chance to work with a dynamic team in the scenic location of Richards Bay, KwaZulu-Natal . This role presents an excellent opportunity for a seasoned content professional to significantly influence an e-commerce brand's digital presence.