E-commerce Content Creator & Strategist

Placements24; Durban; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Employee discount

Health insurance

Professional development

Durban office culture

Job summary

Placements24 in Durban is seeking a creative E-commerce Content Creator & Strategist to shape the brand voice and drive conversions across product pages, blogs, emails, and social channels.

You will manage content calendars, collaborate with marketing and product teams, apply SEO best practices, and use CMS and basic design/video tools to deliver high-quality material that boosts online sales.

Qualifications

• Strong writing, editing, and proofreading skills with keen attention to detail.
• Ability to plan and execute content across multiple formats and platforms.
• Solid understanding of SEO principles and applying them to content marketing.
• Experience with CMS and basic graphic/video editing is preferred.

Responsibilities

• Develop and execute a content strategy aligned with ecommerce goals and brand guidelines.
• Create high-quality content including product descriptions, blog posts, social media, emails, and video scripts.
• Plan and manage content calendar for timely delivery and consistent messaging across channels.
• Collaborate with marketing, sales and product teams to ensure accuracy and relevance.
• Apply SEO best practices to improve search visibility and organic traffic.
• Analyze content performance metrics and adjust to improve engagement and conversions.

Skills

Writing/editing

Content strategy

SEO knowledge

Data analysis

Education

Bachelor's degree in Marketing/Communications/English or related

Tools

CMS

Graphic design tools

Video editing tools

Job description

About the Role

Our client is seeking a creative and highly motivated E-commerce Content Creator & Strategist to join their team in Durban. This role is critical for shaping the brand's narrative and driving engagement through compelling digital content. You will be responsible for conceptualizing, producing, and distributing a variety of content across multiple platforms, with a strong emphasis on visual storytelling and driving e-commerce conversions. This position offers an exciting opportunity to influence the brand's online voice and contribute directly to business growth within a collaborative team environment.

Key Responsibilities

• Develop and execute a content strategy that aligns with e-commerce objectives and brand guidelines.
• Create high-quality, engaging content including product descriptions, blog posts, social media updates, email newsletters, and video scripts.
• Plan and manage the content calendar, ensuring timely delivery and consistent brand messaging across all channels.
• Collaborate with marketing, sales, and product teams to gather information and ensure content accuracy and relevance.
• Utilize SEO best practices in content creation to enhance search engine visibility and drive organic traffic.
• Analyze content performance metrics and make data-driven adjustments to improve engagement and conversion rates.

Requirements

• Proven experience as a Content Creator or Content Strategist in an e-commerce setting.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Experience in creating various forms of digital content, including written, visual, and video.
• Solid understanding of SEO principles and how to apply them to content marketing.
• Proficiency with content management systems (CMS) and basic graphic design/video editing tools.
• Bachelor's degree in Marketing, Communications, English, or a related field.

Benefits

• Competitive annual salary and potential for performance-based increases.
• Generous employee discount on company products.
• Comprehensive health insurance package.
• Opportunities for professional development and training.
• Vibrant and supportive office culture in Durban.