E-commerce Content Strategist

Placements24; Centurion; Presencial; ZAR 420 000 - 660 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Health benefits

Pension plan

Paid time off

Training opportunities

Employee discounts

Resumo da oferta

Placements24 in Centurion, Gauteng, seeks an E-commerce Content Strategist to shape product narratives across digital platforms. You will partner with product, marketing and design to deliver on-brand, SEO-optimized content that drives engagement and online sales.

The role requires a BA/related field, 4+ years in content strategy and copywriting for e-commerce, strong SEO, CMS experience, and a portfolio of high-impact content.

Qualificações

• Bachelor's degree in Marketing or related field.
• 4+ years in content strategy, copywriting or digital marketing.
• Proven ability to create SEO-optimized content for digital platforms.
• Experience with CMS and e-commerce platforms.

Responsabilidades

• Develop and implement a comprehensive content strategy for the e-commerce platform.
• Create engaging product descriptions, website copy, blog posts, social media and emails.
• Conduct keyword research and apply SEO best practices to content.
• Collaborate with designers and developers to ensure content fits brand and site aesthetics.
• Manage the content calendar and timely publication across channels.
• Analyze content performance metrics and refine strategy.
• Oversee maintenance and updates of existing website content.
• Stay updated with trends in content marketing and e-commerce.
• Proofread and edit content created by others.
• Contribute to A/B testing of content elements.

Conhecimentos

Content strategy

SEO optimization

Copywriting

Analytics (GA)

Cross-functional collab

Formação académica

Bachelor's degree in Marketing/Communications/English

Ferramentas

CMS

Google Analytics

SEO tools

Descrição da oferta de emprego

About the Role

Our client is seeking a creative and strategic E-commerce Content Strategist to join their vibrant marketing department in Centurion, Gauteng . This role is crucial in shaping the narrative and presentation of our client's products and brand across all digital platforms. The ideal candidate will be responsible for developing and executing a content strategy that drives engagement, enhances customer understanding, and ultimately boosts online sales. You will work closely with product, marketing, and design teams to ensure all content is on-brand, SEO-optimized, and resonates with our target audience. We are looking for an individual with exceptional writing skills, a deep understanding of content marketing principles, and a passion for e-commerce. This position requires a strategic thinker who can translate business goals into compelling content that converts. Join a forward-thinking team dedicated to creating exceptional online customer experiences in the heart of Centurion .

Key Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform, aligning with overall marketing and business objectives.
• Create engaging and persuasive product descriptions, website copy, blog posts, social media content, and email marketing copy.
• Conduct keyword research and apply SEO best practices to all content to improve search engine rankings and organic traffic.
• Collaborate with designers and developers to ensure content is visually appealing and integrated seamlessly with website aesthetics.
• Manage the content calendar, ensuring timely publication of all content across various channels.
• Analyze content performance metrics, such as traffic, engagement, and conversion rates, and use insights to refine the content strategy.
• Oversee the maintenance and updating of existing website content to ensure accuracy and relevance.
• Stay up-to-date with industry trends in content marketing, e-commerce, and digital media.
• Proofread and edit content created by other team members to ensure quality and consistency.
• Contribute to A/B testing of content elements to optimize performance and user experience.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4 years of experience in content strategy, copywriting, or digital marketing, with a focus on e-commerce.
• Proven ability to create high-quality, engaging, and SEO-optimized content for various digital platforms.
• Strong understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) and e-commerce platforms.
• Excellent written and verbal communication skills, with exceptional attention to detail.
• Proficiency in using analytics tools (e.g., Google Analytics) to track content performance.
• Ability to work collaboratively with cross-functional teams.
• A strong portfolio showcasing successful content marketing initiatives.
• Creative thinking and problem-solving abilities.

Benefits

• Competitive salary of R per annum.
• Opportunity to work in a dynamic and innovative marketing environment in Centurion, Gauteng .
• Exposure to cutting-edge e-commerce strategies.
• Comprehensive health and wellness benefits package.
• Paid time off and company holidays.
• Professional development and training opportunities.
• Employee discounts on our client's products.
• Pension fund and medical aid contributions.
• Team lunches and social events.