E-commerce Content Strategist (Remote)

Placements24; Benoni; Hybrid; ZAR 350,000 - 600,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Professional development

Flexible working hours

Access to analytics tools

Job summary

Placements24 is seeking an enthusiastic E-commerce Content Strategist to join a fully remote team. You will craft product descriptions, blog content, and marketing copy, ensuring SEO best practices and brand voice across all platforms.

The role blends marketing acumen with sharp writing, data-driven insights, and collaboration with product and design teams to drive engagement and conversions. Remote work offers flexibility and the chance to shape a growing online brand from anywhere in South

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum of 3 years of experience in content strategy, copywriting, or digital marketing with a focus on e-commerce.
• Proven ability to write clear, concise, and persuasive copy for online audiences.
• Strong understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) and e-commerce platforms.
• Excellent editing and proofreading skills with a keen eye for detail.

Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform, aligned with marketing goals and target audience needs.
• Create compelling, SEO-optimized product descriptions, category pages, and landing page content.
• Plan and manage the editorial calendar for blog posts, social media content, email newsletters, and other marketing materials.
• Write engaging and informative copy for various marketing campaigns, including promotions, ads, and website banners.
• Ensure all content is on-brand, accurate, and adheres to style guidelines.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Collaborate with designers, product managers, and marketing teams to ensure cohesive content delivery.
• Identify new content opportunities and innovative ways to engage the target audience.
• Manage content updates and ensure website information is current and relevant.

Skills

Content strategy

Copywriting

Digital marketing

SEO knowledge

Editing & proofreading

Education

Bachelor's degree in Marketing, Communications, English, Journalism

Tools

CMS

E-commerce platforms

Google Analytics

Job description

About the Role

Our client is actively seeking a creative and strategic E-commerce Content Strategist to join their fully remote team. This role is central to defining and executing the content strategy that drives engagement, conversion, and brand loyalty across all e-commerce platforms. You will be responsible for planning, creating, and optimizing compelling product descriptions, marketing copy, blog posts, and other digital content. The ideal candidate possesses a blend of marketing acumen, SEO knowledge, and excellent writing skills, with a proven ability to craft narratives that resonate with target audiences. Working remotely, you will collaborate closely with cross-functional teams to ensure content is aligned with brand voice, SEO best practices, and overall business objectives. This is a fantastic opportunity to shape the voice and presence of a growing online brand from anywhere in South Africa.

Key Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce platform, aligned with marketing goals and target audience needs.
• Create compelling, SEO-optimized product descriptions, category pages, and landing page content.
• Plan and manage the editorial calendar for blog posts, social media content, email newsletters, and other marketing materials.
• Write engaging and informative copy for various marketing campaigns, including promotions, ads, and website banners.
• Ensure all content is on-brand, accurate, and adheres to style guidelines.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Collaborate with designers, product managers, and marketing teams to ensure cohesive content delivery.
• Identify new content opportunities and innovative ways to engage the target audience.
• Manage content updates and ensure website information is current and relevant.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 3 years of experience in content strategy, copywriting, or digital marketing with a focus on e-commerce.
• Proven ability to write clear, concise, and persuasive copy for online audiences.
• Strong understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) and e-commerce platforms.
• Excellent editing and proofreading skills with a keen eye for detail.
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to work independently, manage deadlines, and collaborate effectively in a remote setting.
• Creative mindset with a strategic approach to content creation.
• Strong communication and interpersonal skills.
• Portfolio of relevant writing and content strategy work.

Benefits

• Fully remote work arrangement, offering maximum flexibility.
• Competitive salary and performance incentives.
• Opportunity to significantly influence brand voice and online presence.
• Professional development and training in content marketing and SEO.
• Access to advanced content creation and analytics tools.
• Collaborative and supportive virtual team environment.
• Work on diverse and engaging e-commerce projects.
• Contribute to a growing and innovative company culture.
• Flexible working hours.
• Paid time off and holiday benefits.