Senior E-commerce Content Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health insurance

Professional development

Job summary

Placements24 seeks a Senior E-commerce Content Manager in Sandton to lead content strategy across the brand's online platforms. You will create compelling product descriptions, blogs, website copy, social content, and visual assets while maintaining brand consistency and quality standards.

This hybrid role balances office collaboration in Sandton with remote flexibility. The ideal candidate has 5+ years in content creation/marketing for e-commerce, strong SEO and CMS experience, and a proven

Qualifications

• Strong background in creating engaging product descriptions, blogs, website copy, social content, and emails.
• Proven ability to develop and execute content strategies that drive traffic, engagement and conversions.
• Solid understanding of SEO principles and keyword research.
• Experience with CMS and e-commerce platforms.
• Excellent writing, editing and proofreading with a strong portfolio.

Responsibilities

• Develop and implement a strategic content plan aligned with e-commerce objectives and campaigns.
• Oversee creation, editing and publishing of high-quality content across channels (website, blog, social, email, ads).
• Ensure content is SEO-optimized and brand-aligned in tone and guidelines.
• Manage editorial calendar and timely delivery of assets.
• Collaborate with product, marketing and design for launches and promotions.
• Analyze performance and use insights to refine content strategy for engagement and conversions.
• Mentor junior content creators and freelancers.

Skills

Content creation

Content marketing

SEO

Copywriting

CMS management

Analytics

Team leadership

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

CMS platforms

Google Analytics

Job description

About the Role

Our client, a leading online retailer in Sandton, Gauteng, is seeking a highly skilled and creative Senior E-commerce Content Manager to elevate their online brand presence and customer engagement. This hybrid role allows for a dynamic work environment, balancing office collaboration in Sandton with remote flexibility. You will be responsible for developing and executing a comprehensive content strategy that drives traffic, enhances user experience, and supports conversion goals across all e-commerce platforms. The ideal candidate possesses a strong understanding of content marketing, SEO best practices, and the nuances of creating compelling content for online audiences. You will lead the creation of engaging product descriptions, blog posts, website copy, social media content, and visual assets, ensuring brand consistency and adherence to quality standards. This is an exceptional opportunity for a seasoned content professional to make a significant impact on our client's digital strategy and guide a talented team. This role is vital for enhancing our client's customer journey and reinforcing their market position in Sandton.

Key Responsibilities

• Develop and implement a strategic content plan aligned with e-commerce objectives and marketing campaigns.
• Oversee the creation, editing, and publishing of high-quality, engaging content across various channels, including website, blog, social media, email, and ad copy.
• Ensure all content is SEO-optimized, accurate, and adheres to brand guidelines and tone of voice.
• Manage the editorial calendar, ensuring timely delivery of all content assets.
• Collaborate with product, marketing, and design teams to ensure content supports product launches and promotional activities.
• Analyze content performance using analytics tools and use insights to refine content strategy and optimize for engagement and conversions.
• Manage and mentor junior content creators and freelancers, providing guidance and feedback.
• Conduct keyword research and competitor content analysis to identify opportunities.
• Stay updated on the latest content marketing trends, SEO best practices, and digital marketing strategies.
• Maintain a high standard of quality and consistency in all published content.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content creation, content marketing, or copywriting, with a significant focus on e-commerce.
• Proven ability to develop and execute successful content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Solid understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) and e-commerce platforms.
• Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance.
• Strong project management and organizational skills.
• Experience managing a team or freelancers is a plus.
• Ability to work effectively in a hybrid model, collaborating both in-office in Sandton and remotely.

Benefits

• Our client offers a competitive salary package ranging from to R per annum, based on experience.
• Benefits include a hybrid work arrangement, opportunities for professional development and training, comprehensive health insurance, and a stimulating work environment in Sandton.

Join a leading e-commerce company and play a pivotal role in shaping its online narrative.