Senior E-commerce Analyst

Placements24; Mbombela (Nelspruit); On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Medical aid and retirement savings

Training & conferences

Job summary

Placements24 in Nelspruit, Mpumalanga seeks a Senior E-commerce Analyst to deliver deep insights into customer behavior, sales performance, and marketing effectiveness. You will collect, analyze, and interpret complex data sets spanning website traffic, sales, UX, and campaigns.

The role requires a proven analytics track record, expertise in GA and data visualization tools, and the ability to translate data into actionable recommendations for marketing, product, and operations teams.

Qualifications

• Minimum 5 years in e-commerce analytics or related field.
• Proven ability to analyze large datasets and extract insights.
• Expertise in web analytics platforms, especially Google Analytics.
• Proficient in data manipulation tools such as SQL, Excel; Python/R a plus.
• Experience building KPI dashboards and presenting insights to stakeholders.

Responsibilities

• Analyze website performance, traffic sources, user behaviour, conversion rates, and sales trends.
• Develop and maintain KPI dashboards to track performance and identify improvement areas.
• Analyze marketing campaigns to measure effectiveness and optimize spend.
• Provide actionable insights and strategic recommendations to multiple departments.
• Perform customer segmentation to inform personalized marketing.
• Identify UX and site improvement opportunities through data analysis.
• Collaborate with cross-functional teams to define data requirements and reporting needs.
• Stay updated with analytics trends and best practices; present findings to senior management.

Skills

Analytical thinking

Presentation & communication

Cross-functional collaboration

Education

Bachelors in quantitative field

Tools

Google Analytics

Tableau

Power BI

SQL

Excel

Python

R

Job description

About the Role

Our client, a prominent online retailer based in Nelspruit, Mpumalanga, is seeking a highly analytical and experienced Senior E-commerce Analyst to join their data-driven team. This role is instrumental in providing deep insights into customer behaviour, sales performance, and marketing effectiveness to drive strategic decision-making. You will be responsible for collecting, analyzing, and interpreting complex data sets related to website traffic, sales, user experience, and campaign performance. The ideal candidate possesses strong quantitative skills, expertise in data analysis tools, and a proven ability to translate data into actionable recommendations. This is an exciting opportunity to make a significant impact on the business's growth trajectory in Nelspruit. We are looking for a meticulous and proactive professional with a passion for uncovering insights and optimizing e-commerce strategies.

Key Responsibilities

• Analyze e-commerce website performance, including traffic sources, user behaviour, conversion rates, and sales trends.
• Develop and maintain key performance indicator (KPI) dashboards to track business performance and identify areas for improvement.
• Conduct in-depth analysis of marketing campaigns (paid search, social media, email) to measure effectiveness and optimize spend.
• Provide actionable insights and strategic recommendations to various departments, including marketing, product, and operations.
• Perform customer segmentation analysis to understand different customer groups and inform personalized marketing efforts.
• Identify opportunities for website and user experience improvements through data analysis.
• Collaborate with cross-functional teams to define data requirements and reporting needs.
• Stay current with industry trends and best practices in e-commerce analytics and data science.
• Present findings and recommendations to senior management in a clear and concise manner.

Requirements

• Minimum of 5 years of experience in e-commerce analytics, data analysis, or a related field.
• Proven ability to analyze large datasets and extract meaningful business insights.
• Expertise in web analytics platforms, particularly Google Analytics.
• Proficiency in data manipulation and analysis tools (e.g., SQL, Excel, Python/R is a plus).
• Strong understanding of e-commerce metrics, KPIs, and online marketing channels.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong presentation and communication skills.
• Ability to work effectively in a team environment and independently in Nelspruit, Mpumalanga.
• Bachelor's degree in Statistics, Economics, Mathematics, Computer Science, Business Analytics, or a related quantitative field.

Benefits

• Our client offers a competitive salary, performance bonuses, and a comprehensive benefits package including medical aid and retirement savings.
• This role is based at our modern office in Nelspruit.
• Opportunities for professional growth through training, conferences, and advanced certifications are provided.
• You will work in a data-centric environment where your analytical skills are highly valued.
• Other benefits include paid time off, staff discounts, and a supportive team culture.