E-commerce Analytics & Insights Lead

Placements24; Pretoria; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work arrangement

Access to advanced analytics tools

Professional development opportunities

Job summary

Placements24 is seeking an E-commerce Analytics & Insights Lead in Pretoria, Gauteng. The role focuses on translating data into actionable strategies to growth and enhance the customer journey.

You will build analytics frameworks, define KPIs, and deliver deep-dive insights into customer behavior, sales trends, and marketing effectiveness in a hybrid work setup. The ideal candidate has strong quantitative skills, proficiency in SQL, Python, and visualization tools, plus experience with A/B

Qualifications

• Bachelor's degree or higher in a quantitative field.
• 5+ years in data analytics, BI, or analytics roles with e-commerce focus.
• Experience with web analytics platforms and A/B testing is essential.

Responsibilities

• Design and maintain e-commerce analytics dashboards and reporting systems.
• Analyze large datasets from website, sales, demographics, and campaigns.
• Provide KPI insights and strategic recommendations to optimize performance.
• Model and forecast trends; communicate findings to senior leadership.

Skills

Analytical thinking

Strategic thinking

Stakeholder communication

Education

Bachelor's degree in Statistics or related

Tools

SQL

Python

R

Tableau

Power BI

Job description

About the Role

Our client, a leading player in the e-commerce sector in Pretoria, Gauteng, is looking for a sharp and analytical E-commerce Analytics & Insights Lead. This role is crucial for translating raw data into actionable strategies that drive business growth and enhance the customer journey. You will be responsible for developing and managing robust analytics frameworks, identifying key performance indicators (KPIs), and providing deep-dive insights into customer behavior, sales trends, and marketing campaign effectiveness. The ideal candidate possesses strong quantitative skills, proficiency in various analytics tools, and the ability to communicate complex findings clearly to both technical and non-technical stakeholders. This position offers a unique opportunity to influence critical business decisions within a dynamic Pretoria-based company. The hybrid work model allows for productive collaboration in the office while retaining the flexibility of remote work. This role is integral to understanding and optimizing our client's online performance.

Key Responsibilities

• Design, implement, and maintain comprehensive e-commerce analytics dashboards and reporting systems.
• Collect, clean, and analyze large datasets from various sources, including website traffic, sales data, customer demographics, and marketing campaign performance.
• Identify key trends, patterns, and anomalies in e-commerce data, providing actionable insights and strategic recommendations to optimize performance.
• Conduct in-depth analysis of customer behavior, conversion funnels, customer lifetime value (CLTV), and segmentation.
• Measure and report on the effectiveness of digital marketing campaigns (SEO, SEM, social media, email marketing), identifying areas for improvement and optimization.
• Perform A/B testing analysis and provide insights to guide website improvements and conversion rate optimization (CRO) efforts.
• Collaborate with marketing, sales, product, and IT teams to define analytics requirements and ensure data integrity.
• Develop predictive models and forecasts to anticipate future trends and business needs.
• Present complex analytical findings and strategic recommendations in a clear and concise manner to senior leadership and relevant departments.
• Stay up-to-date with the latest analytics tools, techniques, and best practices in the e-commerce industry.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Data Science, or a related quantitative field. Master's degree preferred.
• Minimum of 5-7 years of experience in data analysis, business intelligence, or analytics roles, with a significant focus on e-commerce.
• Proven expertise in using web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Proficiency in data manipulation and analysis tools (e.g., SQL, Excel, Python, R).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of statistical concepts and methodologies.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to translate complex data into understandable business insights and strategic recommendations.
• Strong communication and presentation skills, with the ability to engage diverse audiences.
• Experience with A/B testing and CRO methodologies is essential.
• Familiarity with e-commerce platforms and marketing automation tools.
• Ability to work effectively in a hybrid model based in Pretoria.

Benefits

• Competitive annual salary based on experience and qualifications.
• Opportunity to play a key role in driving the strategic direction of a leading e-commerce business.
• Hybrid work arrangement for a balanced work-life dynamic.
• Access to advanced analytics tools and resources.
• Professional development and continuous learning opportunities.
• Collaborative and data-driven work culture in Pretoria.
• Comprehensive employee benefits package.
• Be part of a company that values data-informed decision-making.