E-commerce Analytics and Insights Specialist

Placements24; Upington; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Annual leave

Professional development

Job summary

Placements24 is seeking an E-commerce Analytics and Insights Specialist to join a growing online retail business in Upington, Northern Cape. The role blends hands-on data work with strategic recommendations to uplift sales, marketing effectiveness, and customer experience.

You will build dashboards, conduct deep-dive analysis, and collaborate across marketing, product, and operations to translate data into actionable insights.

Qualifications

• Bachelor's degree in a quantitative field.
• Minimum 3 years in data analysis, preferably in an e-commerce environment.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong SQL skills for data extraction and manipulation.

Responsibilities

• Collect, clean, and analyze data from various e-commerce platforms and sources.
• Develop and maintain dashboards and reports to track KPIs for sales, marketing, website traffic, and customer behavior.
• Identify trends, patterns, and anomalies in data to provide actionable insights and recommendations.
• Conduct deep-dive analyses to understand customer acquisition costs, customer lifetime value, conversion rates, and other critical metrics.
• Collaborate with marketing, product, and operations teams to understand their data needs and provide analytical support.
• Perform A/B testing analysis and provide insights to optimize website performance and campaign effectiveness.
• Stay updated on the latest analytics tools, techniques, and e-commerce industry best practices.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Assist in forecasting and budget planning based on data analysis.

Skills

Analytical thinking

Communication

Problem-solving

Data-driven decisions

Education

Bachelor's degree (quantitative)

Tools

Google Analytics

Adobe Analytics

SQL

Tableau

Power BI

Job description

About the Role

Our client, a growing online retail business, is looking for a skilled E-commerce Analytics and Insights Specialist to join their team in Upington, Northern Cape, ZA . This Hybrid role offers the opportunity to work closely with the team while enjoying remote flexibility. You will be instrumental in transforming raw data into actionable insights that drive strategic decision-making across all facets of the e-commerce operation. The ideal candidate will possess strong analytical capabilities, a deep understanding of e-commerce metrics, and the ability to communicate complex findings clearly. Your expertise will guide marketing, merchandising, and operational strategies to optimize performance and enhance customer experience.

Key Responsibilities

• Collect, clean, and analyze data from various e-commerce platforms and sources.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) for sales, marketing, website traffic, and customer behavior.
• Identify trends, patterns, and anomalies in data to provide actionable insights and recommendations.
• Conduct deep-dive analyses to understand customer acquisition costs, customer lifetime value, conversion rates, and other critical metrics.
• Collaborate with marketing, product, and operations teams to understand their data needs and provide analytical support.
• Perform A/B testing analysis and provide insights to optimize website performance and campaign effectiveness.
• Stay updated on the latest analytics tools, techniques, and e-commerce industry best practices.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Assist in forecasting and budget planning based on data analysis.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related quantitative field.
• Minimum of 3 years of experience in data analysis, preferably within an e-commerce environment.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong SQL skills for data extraction and manipulation.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong understanding of e-commerce metrics and KPIs.
• Effective communication skills, with the ability to present data-driven insights to both technical and non-technical audiences.
• Ability to work effectively in a hybrid environment, managing tasks independently and collaborating with the team.

Benefits

• Competitive salary and potential for annual bonuses.
• Hybrid work model offering a mix of remote and office-based work.
• Comprehensive medical aid and retirement benefits.
• Paid annual leave and public holidays.
• Opportunities for professional development and training in data analytics.
• Collaborative team environment with a focus on data-driven success.
• Contribute to the growth of an e-commerce business in the scenic Upington, Northern Cape, ZA .