Digital PR Specialist

Placements24; Johannesburg; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Remote work flexibility

Professional development

Collaborative virtual team

Diverse range of clients

Job summary

Placements24 is seeking a highly creative and strategic Digital PR Specialist to join our fully remote team based in Johannesburg, South Africa. You will design and execute online PR campaigns that boost brand visibility, manage reputation, and drive engagement across digital channels.

You will work independently within a collaborative, fast-paced environment, leveraging media trends, SEO principles, and content marketing to deliver measurable impact for diverse clients.

Qualifications

• Proven experience as a Digital PR Specialist with successful online campaigns.
• Excellent written and verbal communication; engaging digital content.
• Ability to build relationships with online media contacts and influencers.
• Proficient with social media platforms, SEO tools, and monitoring software.
• Bachelor's degree in PR, Communications, Marketing, or related field.
• Able to work autonomously in a remote setting.

Responsibilities

• Develop and implement digital PR strategies aligned with client objectives.
• Identify online media outlets, influencers, and bloggers to secure coverage.
• Create press releases, blogs, social content for digital platforms.
• Monitor online conversations and coverage; provide timely analysis and responses.
• Track campaign performance with analytics; measure reach, engagement, sentiment.
• Stay updated on digital PR trends and best practices for campaigns.

Skills

Digital PR

Media relations

Content creation

Strategic thinking

Education

Bachelor's degree in PR/Communications/Marketing

Tools

Media monitoring software

SEO tools

Job description

About the Role

Our client is seeking a highly creative and strategic Digital PR Specialist to join their dynamic, fully remote team based in Johannesburg. This role is pivotal in developing and executing cutting-edge online public relations campaigns that enhance brand visibility, manage online reputation, and drive meaningful engagement. You will be instrumental in shaping our client's digital narrative, leveraging a deep understanding of media trends, SEO principles, and content marketing to achieve significant online impact. This is an excellent opportunity to work independently from anywhere in South Africa within a collaborative environment that fosters innovation and celebrates digital communication excellence.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies aligned with client objectives and target audiences.
• Identify and build relationships with key online media outlets, influencers, and bloggers to secure positive coverage.
• Create compelling press releases, blog posts, social media content, and other PR materials tailored for digital platforms.
• Monitor online conversations and media coverage, providing timely analysis and response to protect and enhance brand reputation.
• Track and report on campaign performance using analytics tools, measuring key metrics like reach, engagement, and sentiment.
• Stay abreast of emerging digital PR trends, tools, and best practices to ensure innovative campaign execution.

Requirements

• Proven experience as a Digital PR Specialist or similar role, with a strong portfolio of successful online campaigns.
• Excellent written and verbal communication skills, with a knack for crafting engaging digital content.
• Demonstrated ability to build and maintain relationships with online media contacts and influencers.
• Proficiency in using social media platforms, SEO tools, and media monitoring software.
• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Ability to work autonomously, manage multiple projects, and meet tight deadlines in a remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible working hours and complete remote work flexibility.
• Opportunities for professional development and continuous learning.
• Collaborative virtual team environment with regular online team-building activities.
• Chance to work with a diverse range of clients and impactful digital campaigns.