Digital PR Manager (Remote)

Placements24; Upington; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote-friendly

Health insurance

Flexible schedule

Home office setup

Professional development budget

Team events

Job summary

Placements24 is seeking a Digital PR Manager for a fully remote role. You will lead online reputation, secure backlinks, and manage influencer relationships across media outlets.

The ideal candidate brings 4–6 years in digital PR, strong SEO understanding, and ability to work autonomously in a distributed team. Join a forward-thinking agency in Upington, South Africa, where you shape digital narratives, monitor brand mentions, and drive measurable PR outcomes with a remote-first culture and

Qualifications

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or related field.
• 4–6 years of digital PR/digital marketing experience.
• Proven success in digital PR campaigns, link building, and online reputation management.
• Strong understanding of SEO and its relation to PR.
• Excellent content creation and copywriting for digital formats.

Responsibilities

• Develop and implement digital PR strategies to boost online visibility and brand authority.
• Identify digital media opportunities, including publications, blogs, and influencer collaborations.
• Create and manage content for sharing, including infographics, videos, and articles.
• Build and maintain relationships with online journalists, bloggers, and influencers.
• Execute outreach campaigns to secure high-quality backlinks and mentions.
• Monitor brand mentions and competitor activity; respond strategically.
• Analyze PR campaign performance using analytics tools; report insights.
• Collaborate with SEO and content teams for integrated digital strategies.
• Manage online reputation and crisis communications as needed.
• Stay updated on digital marketing trends and SEO best practices.

Skills

Digital PR

Content creation

SEO knowledge

Analytics

Relationship building

Project management

Education

Bachelor's degree in Digital Marketing/Communications/Public Relations

Tools

Google Analytics

SEMrush

Social media tools

Job description

About the Role

Our client is seeking an innovative and strategic Digital PR Manager to lead their online reputation and outreach efforts, operating on a fully remote basis. This role is essential for enhancing our client's digital footprint, driving online engagement, and securing valuable backlinks and mentions across the web. You will be responsible for developing and executing cutting-edge digital PR campaigns, managing online relationships, and leveraging content to achieve significant media impact. As a remote-first position, we are looking for a self-motivated individual with a strong understanding of digital marketing, SEO, and content strategy, capable of working autonomously and collaboratively in a virtual setting. This is an exciting opportunity to shape online perception and contribute to the growth of a forward-thinking company. The ideal candidate is adept at identifying digital opportunities, creating shareable content, and measuring the success of online PR initiatives. We provide a supportive remote infrastructure to ensure your success.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies to enhance online visibility and brand authority.
• Identify and pursue digital media opportunities, including online publications, blogs, and influencer collaborations.
• Create and manage compelling digital content, including infographics, videos, and articles, optimized for online sharing.
• Build and maintain strong relationships with online journalists, bloggers, and digital influencers.
• Execute outreach campaigns to secure high-quality backlinks and online mentions.
• Monitor online conversations, brand mentions, and competitor activity, responding strategically.
• Analyze digital PR campaign performance using tools like Google Analytics, SEMrush, and social media analytics.
• Collaborate with SEO and content marketing teams to ensure integrated digital strategies.
• Manage online reputation and address any negative sentiment or crisis communications online.
• Stay updated on the latest digital marketing trends, SEO best practices, and emerging platforms.

Requirements

• Bachelor's degree in Digital Marketing, Communications, Public Relations, or a related field.
• Minimum of 4-6 years of experience in digital PR, online marketing, or a similar role.
• Proven success in executing digital PR campaigns, link building, and online reputation management.
• Strong understanding of SEO principles and how digital PR contributes to search rankings.
• Excellent content creation and copywriting skills, with an emphasis on digital formats.
• Proficiency with digital PR tools, analytics platforms (e.g., Google Analytics), and social media management tools.
• Demonstrated ability to build and nurture relationships with online influencers and media.
• Self-starter with excellent organizational skills and the ability to manage multiple projects remotely.
• Strong analytical skills to interpret data and derive actionable insights.
• Creative thinker with a passion for digital innovation.
• Must be legally authorized to work in South Africa and possess a reliable internet connection.

Benefits

• Highly competitive salary with performance-based incentives.
• Comprehensive health and wellness package.
• Generous annual leave allowance.
• Budget for professional development, conferences, and training.
• Access to advanced digital marketing and PR tools.
• A dynamic and collaborative remote work environment.
• Home office setup allowance to create your ideal workspace.
• Flexible working hours to accommodate different schedules.
• Opportunity to shape the digital narrative of a prominent brand.
• Regular virtual team events and social gatherings.