Digital PR Strategist

Placements24; Gauteng; Hybrid; ZAR 540,000 - 900,000; Full time

Benefits offered by this job

Remote work

Health benefits

Professional development

Home office stipend

Generous leave

Team events

Job summary

Placements24 is seeking a Digital PR Strategist to lead data-driven PR campaigns for diverse clients from a fully remote setup. You’ll shape online narratives, drive visibility, and deliver measurable results by blending PR, SEO, and social media strategies.

The role requires 3+ years in digital PR or related fields, strong analytics, and excellent communication. Collaboration with internal teams across time zones is essential in a dynamic virtual environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
• 3+ years of experience in digital PR, content marketing, or similar role.
• Proven success in developing digital PR campaigns driving traffic, leads and brand mentions.
• Strong understanding of SEO and its relation to PR.
• Excellent written and verbal communication, with ability to craft engaging digital content.
• Experience with online media and influencer relationships.
• Ability to work independently in a remote setting.
• Creative thinking and problem-solving skills.
• Familiarity with social media platforms for PR campaigns.
• Strong analytical skills to derive insights.

Responsibilities

• Develop and execute comprehensive digital PR strategies integrating SEO, content marketing and social media.
• Identify and build relationships with online media outlets, bloggers and influencers.
• Create engaging digital content including online press releases, articles, social posts and website copy.
• Manage online reputation, monitor brand mentions and respond to conversations.
• Conduct keyword research and analyse trends to inform content and link-building.
• Track, measure and report campaign performance using analytics tools.
• Collaborate with content creators, designers, and marketing teams for cohesive strategies.
• Pitch stories to online journalists to secure backlinks and media coverage.
• Stay updated with latest trends in digital PR, SEO and social media marketing.

Skills

Digital PR

Content Marketing

SEO

Analytics

Remote Work

Stakeholder Management

Education

Bachelor's degree (Marketing/Communications)

Tools

SEMrush

Ahrefs

Google Analytics

Job description

About the Role

Our client is seeking a creative and data-driven Digital PR Strategist to join their fully remote team. This is an exciting opportunity to shape online narratives and enhance digital brand presence for a diverse range of clients. You will be responsible for developing and executing innovative digital PR campaigns that drive online visibility, engagement, and measurable results. The ideal candidate is passionate about the intersection of PR, SEO, and social media, with a proven ability to craft compelling online content and build relationships with digital influencers and media outlets. This role demands a strategic thinker who can work independently, manage multiple projects, and stay ahead of the curve in the rapidly evolving digital landscape. Based remotely, you will collaborate closely with internal teams, leveraging digital tools and platforms to achieve client objectives. We are looking for an individual who is adept at analysing campaign performance and optimising strategies for maximum impact. The Tembisa, Gauteng, ZA region, while not the physical location of work, represents the diverse audience our client aims to reach. This role is perfect for someone who thrives in a dynamic, virtual environment and is committed to delivering excellence in digital communications. Our client values innovation and is looking for someone who can bring fresh ideas to their digital PR efforts, contributing significantly to client success and agency growth. The successful candidate will play a key role in shaping the online reputation and brand perception of our clients through strategic digital initiatives and thought leadership. We aim to foster a culture of continuous learning and development within our remote team structure.

Key Responsibilities

• Develop and execute comprehensive digital PR strategies, integrating SEO, content marketing, and social media.
• Identify and build relationships with key online media outlets, bloggers, and influencers.
• Create engaging digital content, including online press releases, articles, social media posts, and website copy.
• Manage online reputation, monitor brand mentions, and respond to online conversations effectively.
• Conduct keyword research and analyse search trends to inform content creation and link-building strategies.
• Track, measure, and report on the performance of digital PR campaigns using analytics tools.
• Collaborate with content creators, designers, and marketing teams to ensure cohesive digital strategies.
• Pitch compelling stories and content to online journalists and publishers to secure high-quality backlinks and media coverage.
• Stay up-to-date with the latest trends and best practices in digital PR, SEO, and social media marketing.
• Manage digital PR budgets and ensure efficient allocation of resources.
• Develop strategies to combat misinformation and manage online crises proactively.
• Contribute to client strategy meetings, presenting digital PR plans and performance insights.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 3+ years of experience in digital PR, content marketing, or a similar role.
• Proven success in developing and executing digital PR campaigns that drive measurable results (e.g., traffic, leads, brand mentions).
• Strong understanding of SEO principles and how they relate to PR.
• Excellent written and verbal communication skills, with a knack for crafting engaging digital content.
• Proficiency with digital PR tools, SEO platforms (e.g., SEMrush, Ahrefs), and analytics software (e.g., Google Analytics).
• Experience in building relationships with online media and influencers.
• Ability to work independently and manage time effectively in a remote setting.
• Creative thinking and problem-solving skills.
• Familiarity with social media platforms and their use in PR campaigns.
• Strong analytical skills to interpret data and derive actionable insights.
• Experience with online reputation management is advantageous.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement with flexible hours.
• Comprehensive health and wellness benefits.
• Opportunities for ongoing professional development and training in digital marketing trends.
• Access to leading digital PR and SEO tools.
• A collaborative and supportive virtual team environment.
• Generous annual leave policy.
• Home office stipend to enhance your remote workspace.
• Regular virtual team-building events and knowledge-sharing sessions.
• Exposure to a wide range of clients and industries.