Digital PR Strategist

Placements24; Cape Town; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Learning and development platform

Remote work flexibility

Job summary

Placements24 is seeking a skilled Digital PR Strategist to lead remote-first public relations efforts for clients across diverse industries. You will drive online visibility, manage digital reputation, and build relationships with online media outlets, bloggers, and influencers from anywhere in South Africa.

The role emphasizes crafting innovative PR campaigns, optimizing content for SEO, and collaborating with content, SEO, and social teams to deliver integrated campaigns and measurable results.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related digital field.
• Minimum of 4 years of experience in digital PR, online marketing, or content strategy, with a strong focus on digital channels.
• Proven experience in developing and executing successful digital PR campaigns.
• Excellent understanding of SEO principles and how they relate to PR outreach.

Responsibilities

• Develop and implement comprehensive digital PR strategies to enhance online brand presence and reputation.
• Identify and engage with online media, bloggers, influencers, and key opinion leaders.
• Create compelling digital content, including blog posts, articles, social media updates, and website copy, optimized for search engines.

Skills

Digital PR

Content strategy

SEO knowledge

Influencer outreach

Analytics

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Google Analytics

Social media tools

SEO tools

Job description

About the Role

Our client is a forward-thinking digital media agency seeking an innovative Digital PR Strategist to lead their remote-first public relations efforts. This role is crucial for driving online visibility, managing digital reputation, and building strong relationships with online media outlets, bloggers, and influencers. The successful candidate will be instrumental in crafting and executing cutting-edge digital PR campaigns that align with our clients' business objectives. Working from anywhere within South Africa, you will be part of a globally connected team, leveraging digital tools to achieve impactful results. This is a unique opportunity to shape the digital narrative and influence online conversations for a diverse range of clients, operating in a fully remote and flexible environment.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies to enhance online brand presence and reputation.
• Identify and engage with relevant online media, bloggers, influencers, and key opinion leaders.
• Create compelling digital content, including blog posts, articles, social media updates, and website copy, optimized for search engines.
• Execute link-building strategies through creative outreach and content promotion.
• Monitor online conversations, brand mentions, and industry trends, providing insights and analysis.
• Manage and respond to online reviews and comments to maintain a positive digital footprint.
• Collaborate with content marketing, SEO, and social media teams to ensure integrated campaign execution.
• Measure and report on the performance of digital PR campaigns, using analytics tools to track key metrics such as reach, engagement, and sentiment.
• Stay updated on the latest digital PR tactics, tools, and algorithm changes.
• Contribute to new business pitches by developing innovative digital PR proposals.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related digital field.
• Minimum of 4 years of experience in digital PR, online marketing, or content strategy, with a strong focus on digital channels.
• Proven experience in developing and executing successful digital PR campaigns.
• Excellent understanding of SEO principles and how they relate to PR outreach.
• Skilled in identifying and building relationships with online influencers and media.
• Proficiency in using digital PR tools, analytics platforms (e.g., Google Analytics), and social media management software.
• Exceptional content creation and copywriting skills, with a knack for storytelling in a digital context.
• Strong analytical skills to interpret data and derive actionable insights.
• Ability to work independently and manage projects effectively in a remote setting.
• A passion for digital innovation and staying ahead of the curve in the evolving digital PR landscape.

Benefits

Our client provides a competitive salary package, commensurate with experience, along with the flexibility of a fully remote work arrangement. Benefits include comprehensive medical aid, a robust retirement fund, and access to a learning and development platform to foster continuous professional growth. You'll be part of a dynamic, collaborative, and globally distributed team, working on exciting projects for diverse clients. This role offers significant autonomy and the opportunity to shape digital communication strategies from the ground up, based in Cape Town, Western Cape but allowing you to work from anywhere.