Digital PR Strategist (Remote)

Placements24; Noord-Kaap; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote

Laptop provided

Home office stipend

Flexible hours

Performance-based bonuses

Job summary

Placements24 is seeking a Digital PR Strategist to join our remote team in South Africa. You will develop and execute digital PR campaigns, manage online reputation, and build relationships with influencers and media outlets to boost brand visibility.

The ideal candidate has strong SEO, content marketing, social media, and analytics skills, with a proven ability to drive measurable results. This remote-first role offers flexibility, ongoing professional development, and the chance to shape our

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or a related field.
• 4+ years in digital PR, online marketing or related role.
• Proven track record of digital PR campaigns and online reputation management.
• Strong knowledge of SEO, SEM, content marketing, social media, and analytics tools.
• Excellent written and verbal communication for online audiences.

Responsibilities

• Develop and implement comprehensive digital PR strategies to enhance online visibility and reputation.
• Identify and engage with online influencers, bloggers, and digital media outlets for collaboration.
• Create and distribute compelling digital content including online press releases and social posts.
• Manage the company's online reputation across social platforms and review sites.
• Attend to keyword research and SEO best practices within PR campaigns.

Skills

Digital PR

SEO

Content Marketing

Analytics

Influencer Outreach

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

SEMrush

Ahrefs

CRM/PR Platform

Job description

About the Role Our client, a leader in the Media & PR sector, is looking for an innovative and results-driven Digital PR Strategist to join their expanding team. This is a fully remote position, allowing you to work from anywhere within South Africa. The role is designed for a forward-thinking professional who can leverage digital channels to enhance brand visibility, drive online engagement, and build authoritative online presences for our client. You will be responsible for developing and executing cutting-edge digital PR campaigns, managing online reputation, and fostering relationships with online influencers and digital media outlets. The ideal candidate possesses a strong understanding of SEO principles, content marketing, social media, and analytics, with a proven ability to generate measurable results in the digital space. This remote-first role requires a high degree of self-discipline, excellent communication skills, and a passion for all things digital PR. Be a key player in shaping our client's digital narrative from the comfort of your home.

Key Responsibilities

• Develop and implement comprehensive digital PR strategies to enhance online brand visibility and reputation.
• Identify and engage with online influencers, bloggers, and digital media outlets for collaboration opportunities.
• Create and distribute compelling digital content, including online press releases, blog posts, and social media updates.
• Manage and monitor the company's online reputation across social media platforms and review sites.
• Conduct keyword research and implement SEO best practices within digital PR campaigns to improve search engine rankings.
• Analyze campaign performance using digital analytics tools and provide regular reports with actionable insights.
• Stay abreast of the latest digital marketing trends, tools, and technologies.
• Collaborate with the broader marketing and communications teams to ensure integrated campaign execution.
• Manage the digital PR budget and allocate resources effectively for maximum ROI.
• Build relationships with digital journalists and online publications to secure valuable backlinks and mentions.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience specifically in digital PR, online marketing, or a related role.
• Proven track record of successful digital PR campaigns and online reputation management.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Excellent written and verbal communication skills, tailored for online audiences.
• Experience in building relationships with online influencers and digital media.
• Strong analytical skills and the ability to interpret data to drive strategy.
• Self-motivated and able to work effectively in a fully remote , independent setting.
• Proficiency in using project management and communication tools for remote collaboration.
• Experience working with a CRM or PR outreach platform.

Benefits

• Competitive annual salary of R .
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunities for professional development in the rapidly evolving digital landscape.
• Contribution to innovative digital campaigns for a reputable company.
• Access to online training resources and industry webinars.
• Flexible working hours to accommodate different time zones.
• Performance-based bonuses.
• Company-provided laptop and home office stipend.
• Be part of a forward-thinking, globally connected team.