Digital PR Strategist

Placements24; Rustenburg; Presencial; ZAR 420.000 - 660.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Medical aid

Retirement contributions

Training and development

Career advancement

Descripción de la vacante

Placements24 in Rustenburg, North West, is seeking a Digital PR Strategist to lead data-driven PR initiatives and elevate our online presence. The role involves crafting digital campaigns, securing media placements, and collaborating with content, social, and SEO teams to drive brand visibility.

The ideal candidate has 3–5 years in digital PR or SEO, strong writing, and a proven track record with online outreach.

Formación

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 3–5 years of digital PR, content marketing, or SEO experience.
• Proven track record of online media outreach and placements.
• Strong SEO understanding as it relates to PR.
• Excellent writing and communication for digital platforms.
• Experience with PR/SEO tools (GA, SEMrush, Cision).
• Ability to analyze data and translate insights into strategy.
• Proficient with social media platforms and online communities.
• Strong project management and attention to detail.

Responsabilidades

• Develop and implement data-driven digital PR strategies aligned with overall marketing goals.
• Identify and secure online media placements and backlinks from reputable sources.
• Manage and grow relationships with online journalists, bloggers, and influencers.
• Create engaging digital content, including articles, blog posts, and social media updates.
• Monitor online conversations and manage the company's digital reputation.
• Analyze campaign performance and report on key metrics, such as reach, engagement, and sentiment.
• Stay abreast of the latest trends and best practices in digital PR and SEO.
• Collaborate with content creators, social media managers, and SEO specialists.
• Execute link-building strategies to improve website authority and search rankings.
• Manage digital PR campaigns from conception to completion.

Conocimientos

Digital PR

Content writing

SEO basics

Analytical thinking

Social media management

Educación

Bachelor's degree in Marketing/PR

Herramientas

Google Analytics

SEMrush

Cision

Descripción del empleo

About the Role

Our client is seeking an innovative and results-driven Digital PR Strategist to enhance their online presence and media engagement. This role is pivotal in crafting and executing cutting-edge digital PR campaigns that drive brand awareness and online reputation. Based in **Rustenburg, North West**, this position is office-based, providing a dynamic environment for collaboration and strategy development. You will be responsible for leveraging digital channels, including social media, online publications, and influencer marketing, to achieve strategic communication objectives. This is an excellent opportunity for a forward-thinking PR professional to shape the digital narrative of a prominent company and contribute to its online success.

Key Responsibilities

• Develop and implement data-driven digital PR strategies aligned with overall marketing goals.
• Identify and secure online media placements and backlinks from reputable sources.
• Manage and grow relationships with online journalists, bloggers, and influencers.
• Create engaging digital content, including articles, blog posts, and social media updates.
• Monitor online conversations and manage the company's digital reputation.
• Analyze campaign performance and report on key metrics, such as reach, engagement, and sentiment.
• Stay abreast of the latest trends and best practices in digital PR and SEO.
• Collaborate with content creators, social media managers, and SEO specialists.
• Execute link-building strategies to improve website authority and search rankings.
• Manage digital PR campaigns from conception to completion.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3-5 years of experience in digital PR, content marketing, or SEO.
• Proven track record of successful online media outreach and placements.
• Strong understanding of SEO principles and how they relate to PR.
• Excellent writing, editing, and communication skills for digital platforms.
• Experience with PR and SEO tools (e.g., Google Analytics, SEMrush, Cision).
• Ability to analyze data and translate insights into actionable strategies.
• Proficiency in managing social media platforms and online communities.
• Creative thinking and problem-solving abilities.
• Strong project management skills and attention to detail.

Benefits

• Our client offers a competitive salary package and a stimulating work environment in **Rustenburg, North West**.
• Employees benefit from a comprehensive benefits plan, including medical aid and retirement contributions.
• You will have access to ongoing training and professional development opportunities to enhance your skills.
• This office-based role fosters strong team collaboration and provides a clear pathway for career advancement within the Media & PR sector.
• Enjoy being part of a company that prioritizes innovation and employee growth.