Digital PR & Communications Lead

Placements24; Randburg; Hybrid; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Professional development

Dynamic team culture in Randburg

Exposure to digital campaigns

Employee benefits package

Job summary

Placements24 in Randburg is looking for a Digital PR & Communications Lead to elevate online visibility, manage digital reputation, and craft engaging content across social platforms.

You will develop innovative digital PR strategies, engage with influencers, optimize social channels, and collaborate with SEO and content teams to drive measurable results.

Qualifications

• Bachelor's degree in communications or related field.
• 5+ years in digital PR or online communications.
• Proven success in digital PR campaigns.
• Strong copywriting and content creation skills.
• Experience with influencer marketing and online media relations.

Responsibilities

• Develop and implement digital PR strategies to enhance online reputation.
• Manage client presence across social platforms.
• Engage with online influencers and digital media outlets.
• Create compelling digital content including blogs and social posts.
• Monitor online conversations and brand mentions; respond proactively.
• Analyze campaign performance and provide reports.
• Collaborate with content marketing and SEO teams.
• Manage budgets and resources; stay current with trends.
• Assist in crisis communication planning.

Skills

Social Media Strategy

Content Creation

Community Management

Copywriting

Digital Analytics

SEO Principles

Online Advertising

Google Analytics

Education

Bachelor's degree in Communications, Marketing, Digital Media, or related field

Tools

Google Analytics

Job description

About the Role

Our client, a thriving marketing and communications firm situated in the bustling hub of Randburg, Gauteng , is seeking a talented Digital PR & Communications Lead. This role is central to driving online visibility, managing digital reputation, and crafting engaging content across various digital platforms. You will be responsible for developing and executing innovative digital PR strategies, leveraging social media, influencer marketing, and online media relations to achieve client objectives. The ideal candidate possesses a strong understanding of the digital landscape, exceptional communication skills, and a proven ability to generate measurable results. This position operates on a hybrid model, offering a blend of collaborative in-office work and remote flexibility, ensuring a dynamic and productive working environment in Randburg .

Key Responsibilities

• Develop and implement cutting-edge digital PR strategies to enhance online reputation and brand awareness.
• Manage and optimize client presence across social media platforms, driving engagement and community growth.
• Identify and engage with relevant online influencers and digital media outlets.
• Create compelling digital content, including blog posts, website copy, and social media updates.
• Monitor online conversations, brand mentions, and industry trends, responding proactively.
• Analyze digital campaign performance using analytics tools, providing regular reports and insights.
• Collaborate with content marketing and SEO teams for integrated campaigns.
• Manage digital PR budgets and resources effectively.
• Stay current with the latest trends and technologies in digital communications and PR.
• Assist in developing crisis communication plans for online scenarios.

Requirements

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field.
• Minimum of 5 years of experience in digital PR, social media management, or online communications.
• Demonstrated success in developing and executing effective digital PR campaigns.
• Expertise in social media strategy, content creation, and community management.
• Strong understanding of SEO principles, content marketing and online advertising.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Proficiency in digital analytics tools (e.g., Google Analytics) and social media management platforms.
• Creative thinking and problem-solving skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience working with clients in diverse industries within Gauteng .

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to lead digital strategies for a diverse client portfolio.
• Hybrid work arrangement promoting work-life balance.
• Access to continuous professional development and training.
• Dynamic and collaborative work culture in Randburg .
• Be involved in innovative digital campaigns.
• Exposure to the latest digital PR tools and techniques.
• Comprehensive employee benefits package.