Senior Digital PR Executive

Placements24; Sandton; Vor Ort; ZAR 480.000 - 800.000; Vollzeit

Benefits dieser Stelle

Salary bonuses

Prime Sandton location

Professional development

Health insurance

Retirement plan

PR/SEO tools

Team events

Collaborative culture

Zusammenfassung

Placements24 is seeking a Senior Digital PR Executive in Sandton to lead digital PR campaigns, build media relationships, and drive online visibility. You will craft compelling content, secure high-quality backlinks, and work closely with SEO and content teams to align strategies.

The ideal candidate has 4+ years in digital PR/SEO, excellent communication, and a data-driven approach to campaign planning. Join a dynamic team in a prime Sandton location with opportunities for growth.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum of 4 years of experience in digital PR, SEO, or online content marketing.
• Proven track record of executing successful digital PR campaigns and securing valuable backlinks.
• Strong understanding of SEO principles, content marketing, and online media landscape.
• Excellent written and verbal communication skills, with strong pitching and storytelling abilities.
• Proficiency in using digital PR tools, SEO software, and analytics platforms.
• Experience in building and nurturing relationships with online influencers and media.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Creative thinking and a data-driven approach to campaign planning.
• Familiarity with social media marketing is a plus.

Aufgaben

• Develop and execute innovative digital PR strategies to enhance online visibility and SEO performance.
• Build and maintain strong relationships with online journalists, bloggers, influencers, and digital media outlets.
• Create compelling digital content, including outreach pitches, guest posts, and infographics.
• Secure high-quality backlinks and media mentions from reputable online sources.
• Monitor online conversations, brand mentions, and digital PR campaign performance.
• Analyse campaign results and provide detailed reports with actionable insights.
• Collaborate with SEO and content marketing teams to ensure integrated strategies.
• Identify new digital PR opportunities and trends.
• Manage and grow the brand's online reputation.
• Stay updated on search engine algorithms and digital marketing best practices.

Kenntnisse

Digital PR

SEO

Content marketing

Backlink building

Media relations

Influencer outreach

Storytelling

Pitching

Ausbildung

Bachelor's degree in Marketing/Communications/Journalism

Tools

Digital PR tools

Analytics platforms

Jobbeschreibung

About the Role

Our client is looking for a results-oriented Senior Digital PR Executive to join their dynamic team in Sandton, Gauteng. This role is crucial for driving online visibility, managing digital reputation, and securing high-quality backlinks through strategic digital PR initiatives. You will be responsible for developing and executing cutting-edge digital PR campaigns, building relationships with online media, influencers, and bloggers, and crafting compelling digital content that garners media attention. The ideal candidate has a deep understanding of SEO, content marketing, and the digital media landscape, with a proven track record of successful online PR campaigns. Join our client in Sandton and make a significant impact on their digital footprint.

Key Responsibilities

• Develop and execute innovative digital PR strategies to enhance online visibility and SEO performance.
• Build and maintain strong relationships with online journalists, bloggers, influencers, and digital media outlets.
• Create compelling digital content, including outreach pitches, guest posts, and infographics.
• Secure high-quality backlinks and media mentions from reputable online sources.
• Monitor online conversations, brand mentions, and digital PR campaign performance.
• Analyse campaign results and provide detailed reports with actionable insights.
• Collaborate with SEO and content marketing teams to ensure integrated strategies.
• Identify new digital PR opportunities and trends.
• Manage and grow the brand's online reputation.
• Stay updated on search engine algorithms and digital marketing best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in digital PR, SEO, or online content marketing.
• Proven track record of executing successful digital PR campaigns and securing valuable backlinks.
• Strong understanding of SEO principles, content marketing, and online media landscape.
• Excellent written and verbal communication skills, with strong pitching and storytelling abilities.
• Proficiency in using digital PR tools, SEO software, and analytics platforms.
• Experience in building and nurturing relationships with online influencers and media.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Creative thinking and a data-driven approach to campaign planning.
• Familiarity with social media marketing is a plus.

Benefits

• Competitive salary and performance bonuses.
• Opportunity to work on exciting digital campaigns in a prime location.
• Professional development and training opportunities.
• Comprehensive health insurance and retirement plan.
• Access to cutting-edge PR and SEO tools.
• Regular team events and networking opportunities in Sandton.
• A vibrant and collaborative office culture.