Digital Marketing and Communications Specialist

Placements24; Cape Town; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote work arrangement

Professional development opportunities

Collaborative team culture

Competitive compensation

Job summary

Placements24 is seeking a Digital Marketing and Communications Specialist to drive brand awareness, traffic and lead generation from Cape Town. You will manage social media, create engaging content, and analyze campaigns to optimize results.

The ideal candidate has 2–4 years in digital marketing and excellent writing skills. This fully remote role supports flexible collaboration in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media or related field.
• 2–4 years of digital marketing, social media management or content creation experience.
• Strong writing skills and ability to analyze campaign results.

Responsibilities

• Develop, implement and manage digital campaigns across social media, email and search.
• Create content for social platforms, websites, blogs and newsletters.
• Monitor channels, respond to comments and foster community engagement.
• Analyze performance with Google Analytics and insights, and report findings.
• Collaborate with design and content teams for consistent branding.
• Stay updated on digital marketing trends to keep strategies innovative.

Skills

Digital marketing

Content creation

Social media management

SEO/SEM

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Facebook Business Manager

LinkedIn Campaign Manager

SEO tools

Job description

About the Role

Our client is seeking a creative and results-oriented Digital Marketing and Communications Specialist to join their team in Cape Town . This role is responsible for developing and executing engaging digital campaigns that drive brand awareness, website traffic, and lead generation. You will play a key part in managing social media presence, creating compelling content, and analyzing campaign performance to optimize strategies. The ideal candidate is passionate about digital trends, possesses excellent writing skills, and thrives in a fast-paced, collaborative environment, contributing to the overall growth and online engagement of the company.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels including social media, email, and search engines.
• Create engaging and high-quality content for social media platforms, websites, blogs, and newsletters.
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Analyze campaign performance using tools like Google Analytics and social media insights, providing regular reports and actionable recommendations.
• Collaborate with design and content teams to ensure brand consistency and compelling visual storytelling.
• Stay updated on the latest digital marketing trends and best practices to ensure our strategies remain effective and innovative.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital marketing, social media management, or content creation.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn) and management tools.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience with analytics tools (e.g., Google Analytics) and reporting on campaign metrics.

Benefits

• Competitive salary package commensurate with experience.
• Fully remote work arrangement, allowing for work-life balance.
• Opportunities for training and professional development in the digital marketing space.
• A collaborative and innovative team culture.
• Contribution to company's growth through impactful digital strategies.