Digital Marketing Strategist

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Professional development

Career progression

Retirement plan

Job summary

Placements24 in Midrand, Gauteng, is seeking a skilled Digital Marketing Strategist to join our growing marketing team. You will develop and execute comprehensive campaigns across SEO, SEM, social media, email marketing, and content marketing to boost brand visibility and lead generation.

The role offers a hybrid work model with in-office collaboration and remote flexibility. You will analyze campaign performance using Google Analytics and other tools, collaborate with sales and design, and

Qualifications

• Proven experience as a Digital Marketing Strategist or in a similar senior marketing role.
• Demonstrable success in developing and executing digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with marketing analytics tools (e.g., Google Analytics, SEMrush) and CRM software.
• Excellent analytical, problem-solving, and communication skills.
• Strong project management abilities and attention to detail.
• A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Experience working within the Gauteng region or an understanding of the local market is advantageous.

Responsibilities

• Develop and implement cutting-edge digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation targets.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights and reports to stakeholders.
• Oversee the creation of engaging and high-quality content for all digital platforms.
• Collaborate with cross-functional teams, including sales, design, and product development, to ensure marketing alignment.
• Manage the marketing budget effectively, allocating resources to maximize impact.
• Stay updated with the latest digital marketing tools, trends, and best practices.

Skills

Digital marketing strategy

Campaign management

Data analytics

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

CRM software

Job description

About the Role

Our client, a dynamic and innovative company, is seeking a talented Digital Marketing Strategist to join their growing marketing team in **Midrand, Gauteng**. This pivotal role will involve developing and executing comprehensive digital marketing campaigns to enhance brand visibility, drive customer engagement, and achieve business objectives. You will be instrumental in shaping our digital presence and ensuring our marketing efforts are both creative and data-driven. This position offers a unique opportunity to work within a collaborative environment that values fresh ideas and continuous learning. As a **Digital Marketing Strategist**, you will be at the forefront of our marketing innovation, contributing directly to our success. The role involves a **Hybrid** work model, allowing for a blend of in-office collaboration and remote flexibility, providing a balanced approach to your professional life in **Midrand**.

Key Responsibilities

• Develop and implement cutting-edge digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation targets.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights and reports to stakeholders.
• Oversee the creation of engaging and high-quality content for all digital platforms.
• Collaborate with cross-functional teams, including sales, design, and product development, to ensure marketing alignment.
• Manage the marketing budget effectively, allocating resources to maximize impact.
• Stay updated with the latest digital marketing tools, trends, and best practices.

Requirements

• Proven experience as a Digital Marketing Strategist or in a similar senior marketing role.
• Demonstrable success in developing and executing digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with marketing analytics tools (e.g., Google Analytics, SEMrush) and CRM software.
• Excellent analytical, problem-solving, and communication skills.
• Strong project management abilities and attention to detail.
• A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Experience working within the **Gauteng** region or an understanding of the local market is advantageous.

Benefits

• Competitive salary package commensurate with experience.
• Comprehensive health insurance and retirement plan.
• Opportunities for professional development and continuous learning.
• A dynamic and supportive work environment in **Midrand**.
• Access to the latest marketing technologies and tools.
• A **Hybrid** work arrangement fostering work-life balance.
• Potential for career advancement within a growing organization.