Digital Marketing Strategist

Placements24; Randfontein; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Private health insurance

Retirement savings plan

Professional development opportunities

Flexible work environment

Remote work options

Job summary

Placements24 seeks a highly analytical Digital Marketing Strategist to design and manage multi-channel campaigns. You will lead SEO/SEM, content marketing, social media, and email initiatives to drive client growth and market impact.

A strong data-driven approach and trend awareness are essential. The role focuses on developing integrated strategies, optimizing paid campaigns, and collaborating with creative and development teams to deliver measurable results across diverse SA clients.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing with strategy focus.
• Proven track record in integrated campaigns delivering measurable results.

Responsibilities

• Develop and execute digital marketing strategies aligned to client objectives.
• Manage paid campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Lead SEO initiatives including keyword research and on-page optimization.
• Create content plans and oversee content marketing efforts.
• Manage social media and email campaigns; segment lists and track performance.
• Analyze data using GA/SEMrush and provide actionable insights.

Skills

Data-driven

Analytical

Creative thinking

Communication

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEMrush

Ahrefs

Job description

About the Role

Our client, a fast-growing digital agency headquartered near Rustenburg, North West , is seeking a highly analytical and creative Digital Marketing Strategist. This role is perfect for an individual passionate about leveraging data-driven insights to create impactful online campaigns that drive business growth for our diverse clientele. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, content marketing, and email marketing. The ideal candidate thrives in a dynamic environment, stays ahead of digital trends, and possesses a strong understanding of consumer behavior in the digital space. This is a key position to influence client success and shape the future of digital marketing within the agency.

Key Responsibilities

Develop and execute cutting-edge digital marketing strategies tailored to client objectives and target audiences. Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Oversee Search Engine Optimization (SEO) initiatives, including keyword research, on-page optimization, and link-building strategies. Develop and implement content marketing plans, including blog posts, articles, infographics, and videos. Manage social media presence and engagement strategies across relevant platforms. Design and execute email marketing campaigns, including list segmentation, automation, and performance tracking. Analyze campaign performance data using tools like Google Analytics, SEMrush, and others, providing regular reports and actionable insights. Conduct market research and competitor analysis to identify opportunities and threats. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Collaborate with internal teams (design, content, development) to ensure cohesive campaign execution. Manage client relationships and present strategies and results effectively.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution. Proven track record of successfully developing and managing integrated digital marketing campaigns that achieved measurable results. In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing. Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, etc. Strong analytical skills and the ability to interpret complex data to drive strategic decisions. Excellent written and verbal communication skills, with the ability to articulate strategies and present findings clearly. Experience with A/B testing and conversion rate optimization (CRO). Ability to manage multiple projects simultaneously in a fast-paced agency environment. Creative thinking and problem-solving abilities. Understanding of the South African market and consumer behavior is a plus.

Benefits

Our client offers a highly competitive salary package commensurate with experience and expertise. Employees are provided with comprehensive private health insurance and a retirement savings plan. Significant opportunities for professional development, including certifications and advanced training, are available. The agency provides a flexible work environment, with the potential for remote work options. Generous paid time off is standard, encouraging a healthy work-life integration. Team-building activities and a vibrant company culture contribute to a positive and motivating workplace. Access to the latest marketing tools and technologies is guaranteed. This role presents a fantastic opportunity to grow your career in a leading digital agency in the North West region.