Digital Media Strategist

Placements24; Cape Town; Hybrid; ZAR 520,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Annual bonus

Medical aid

Professional development

Creative culture

Job summary

Placements24 is seeking a Digital Media Strategist to design and execute comprehensive digital marketing strategies from Cape Town. You will lead SEO/SEM, content and email marketing initiatives, and optimize campaigns to boost engagement and ROI.

The role requires 5+ years in digital marketing with strong analytics, UX/CRO knowledge, and experience managing paid campaigns. Remote collaboration across marketing, sales and creative teams is essential.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, Business or related field.
• Minimum of 5 years of digital marketing experience focusing on strategy development and execution.
• Proven experience with SEO, SEM, social media platforms, content marketing, and email marketing automation.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Experience managing paid digital advertising campaigns (Google Ads, Facebook Ads, etc.).
• Excellent understanding of user experience (UX) and conversion rate optimization (CRO).
• Strong project management and organizational skills.
• Creative thinking and problem-solving abilities.
• Exceptional written and verbal communication skills.
• Ability to work independently and as part of a remote team.

Responsibilities

• Develop and implement digital media strategies across SEO, SEM, social media, content marketing, and email marketing.
• Analyze campaign performance data to identify trends and optimization opportunities.
• Manage and optimize digital ad budgets to maximize ROI.
• Oversee creation of engaging digital content aligned with brand voice and goals.
• Collaborate with marketing, sales and creative teams for cohesive campaigns.
• Stay updated on digital marketing technologies, trends, and best practices.
• Conduct market research and competitive analysis to inform strategy.
• Manage relationships with external agencies and vendors.
• Report on campaign performance and provide strategic recommendations to leadership.
• Drive website traffic, lead generation, and customer acquisition through digital channels.

Skills

Strategic thinking

Analytical mindset

Project management

Communication

Creative thinking

Education

Bachelor's degree in Marketing, Digital Media, Communications, Business

Tools

Google Analytics

Adobe Analytics

Google Ads

Facebook Ads

Job description

About the Role

Our client, a leading digital media house, is seeking an innovative and experienced Digital Media Strategist to join their team in Cape Town, Western Cape. This role will be instrumental in crafting and executing cutting‑edge digital marketing and communication strategies to elevate brand presence and drive audience engagement across various online platforms. The ideal candidate will have a strong analytical mindset, a deep understanding of digital trends, and a proven ability to deliver measurable results. This position offers the chance to shape the digital future of a prominent organization in a vibrant city.

Key Responsibilities

• Develop and implement comprehensive digital media strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
• Manage and optimize digital advertising budgets to maximize ROI.
• Oversee the creation of engaging digital content, ensuring it aligns with brand voice and strategic goals.
• Collaborate with cross‑functional teams (marketing, sales, creative) to ensure cohesive campaign execution.
• Stay abreast of the latest digital marketing technologies, trends, and best practices.
• Conduct market research and competitive analysis to inform strategy development.
• Manage relationships with external digital agencies and vendors.
• Report on campaign performance and provide strategic recommendations to senior leadership.
• Drive website traffic, lead generation, and customer acquisition through digital channels.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven experience with SEO, SEM, social media platforms, content marketing, and email marketing automation.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Experience managing paid digital advertising campaigns (Google Ads, Facebook Ads, etc.).
• Excellent understanding of user experience (UX) and conversion rate optimization (CRO).
• Strong project management and organizational skills.
• Creative thinking and problem‑solving abilities.
• Exceptional written and verbal communication skills.
• Ability to work independently and as part of a remote team.
• Experience in Cape Town, Western Cape or similar market is beneficial.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work environment.
• Comprehensive medical aid plan.
• Opportunities for continuous professional development and training.
• Creative and collaborative work culture.
• Annual bonus incentives.
• Access to cutting‑edge digital tools and platforms.
• Flexible working hours.