Digital Media & Communications Specialist

Placements24; Cape Town; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work flexibility

Medical aid package

Pension plan contributions

Generous annual leave entitlement

Job summary

Placements24 is seeking a Digital Media & Communications Specialist in Cape Town to develop and implement digital strategies, manage social channels, create engaging content, and coordinate media outreach. The role blends in-office collaboration with remote work, offering a dynamic environment for digital storytelling and analytics-driven campaigns.

You will monitor campaigns, analyze performance using analytics tools, and collaborate with design and marketing teams to ensure brand consistency

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 2–4 years of experience in digital media management, communications, or social media marketing.
• Proven ability to create compelling digital content and manage social media platforms effectively.
• Excellent written and verbal communication skills with strong copywriting and editing abilities.

Responsibilities

• Develop and execute digital media and communication strategies across platforms.
• Create, curate, and manage content for social media channels, blogs, and websites.

Skills

Digital media management

Social media management

Content creation

Copywriting

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Canva

Google Analytics

Job description

About the Role

Our client, a prominent agency in the digital marketing space, is seeking a creative and analytical Digital Media & Communications Specialist to join their thriving team. This role is crucial for developing and implementing effective digital communication strategies that enhance brand presence and engage target audiences. You will be responsible for managing social media platforms, creating engaging content, coordinating media outreach, and analyzing campaign performance. The position is based in the picturesque city of Cape Town, Western Cape , and offers a hybrid work arrangement, allowing for a balance of in-office collaboration and remote flexibility. We are looking for a proactive individual with a passion for digital storytelling, excellent writing skills, and a keen understanding of current media trends. You will contribute to innovative campaigns that drive measurable results.

Key Responsibilities

• Develop and execute comprehensive digital media and communication strategies across various platforms.
• Create, curate, and manage engaging content (text, image, video) for social media channels, blogs, and websites.
• Manage social media accounts, monitor online conversations, and engage with the community.
• Coordinate media outreach efforts, build relationships with journalists and influencers.
• Write and edit press releases, articles, newsletters, and other communication materials.
• Analyze digital media campaign performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations.
• Assist in the planning and execution of digital marketing campaigns and public relations initiatives.
• Stay updated on the latest digital media trends, tools, and best practices.
• Collaborate with design and marketing teams to ensure brand consistency across all communications.
• Manage online reputation and respond to online inquiries and comments.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 2-4 years of experience in digital media management, communications, or social media marketing.
• Proven ability to create compelling digital content and manage social media platforms effectively.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Understanding of SEO principles and content marketing strategies.
• Strong organizational skills and attention to detail.
• Ability to work independently and collaboratively in a team environment.
• Familiarity with graphic design tools (e.g., Canva) is a plus.

Benefits

• A competitive annual salary of R .
• Comprehensive medical aid package.
• Pension fund contributions.
• Generous annual leave entitlement.
• Opportunities for ongoing professional development and training.
• Hybrid work flexibility to support work-life balance.
• A creative and collaborative agency environment.