Head of Digital Media & Content Strategy

Placements24; Cape Town; On-site; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Competitive remuneration package

Performance-based bonuses

Health, dental, and vision insurance

Generous annual leave

International travel opportunities

Professional development programs

Job summary

Placements24 in Cape Town is seeking a Head of Digital Media & Content Strategy to lead the design, development, and execution of all digital content across platforms. You will shape content strategy, manage a creative team, partner with marketing and product, and drive engagement and measurable outcomes through data-driven decisions.

The role requires 8–10 years in digital media with 3–5 in leadership, plus deep knowledge of SEO, SEM, CMS, and analytics.

Qualifications

• 8–10 years of experience in digital media, content strategy, or related field.
• 3–5 years in a leadership or management position.
• Proven track record of developing and implementing successful digital content strategies.

Responsibilities

• Develop and execute a comprehensive digital media and content strategy aligned with business goals.
• Oversee ideation, creation, production, and distribution of engaging content across digital channels.
• Lead and mentor a team of content creators, editors, social media managers, and digital producers.
• Analyze content performance and provide actionable insights for optimization.
• Manage the digital content calendar and ensure timely delivery of assets.

Skills

Leadership

Strategic thinking

Team management

Communication

Data-driven decisions

Education

Bachelor's or Master's degree in Digital Media/Marketing/Communications/Journalism

Tools

Google Analytics

Adobe Analytics

CMS

Job description

About the Role

Our client, a prominent media house based in the scenic city of Cape Town, Western Cape, is actively searching for an innovative and strategic Head of Digital Media & Content Strategy. This pivotal role will oversee the creation, development, and execution of all digital content initiatives across the company's diverse platforms. You will be responsible for driving engagement, expanding reach, and ensuring the quality and consistency of content that resonates with our target audiences. This position requires a deep understanding of the digital media landscape, content marketing best practices, and a proven ability to lead and inspire a creative team. If you are a visionary leader with a passion for digital storytelling and a commitment to excellence, join us in Cape Town and help shape the future of media communication in Western Cape.

Key Responsibilities

• Develop and execute a comprehensive digital media and content strategy aligned with the company's overall business goals.
• Oversee the ideation, creation, production, and distribution of engaging content across various digital channels including websites, social media, video platforms, and newsletters.
• Lead, mentor, and manage a team of content creators, editors, social media managers, and digital producers.
• Analyze content performance metrics (e.g., engagement, reach, conversion rates) and provide actionable insights for optimization.
• Manage the digital content calendar and ensure timely delivery of all content assets.
• Stay current with emerging digital media trends, technologies, and audience behaviors.
• Collaborate with marketing, sales, and product development teams to ensure integrated campaign execution.
• Develop and manage the digital content budget.
• Ensure brand consistency and adherence to editorial guidelines across all digital platforms.
• Identify opportunities for new content formats and digital storytelling techniques.

Requirements

• Bachelor's or Master's degree in Digital Media, Marketing, Communications, Journalism, or a related field.
• Minimum of 8-10 years of experience in digital media, content strategy, or a related role, with at least 3-5 years in a leadership or management position.
• Proven track record of developing and implementing successful digital content strategies that drive measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
• Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Excellent leadership, communication, and interpersonal skills.
• Experience managing creative teams and external agencies.
• Proficiency in digital analytics tools (e.g., Google Analytics, Adobe Analytics).
• Creative mindset with a passion for storytelling and a keen understanding of audience engagement.
• Experience working in a media or publishing environment is highly desirable.

Benefits

• A leading role in a respected media organization.
• Competitive remuneration package and performance-based bonuses.
• Extensive health, dental, and vision insurance coverage.
• Generous annual leave and company holidays.
• Opportunities for international travel and conference attendance.
• Professional development programs and access to industry workshops.
• A dynamic and inspiring work environment in beautiful Cape Town .