Digital Marketing Strategist

Placements24; Richards Bay; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Career progression

Job summary

Placements24 seeks a driven Digital Marketing Strategist in Richards Bay, KwaZulu-Natal to design and execute digital campaigns that boost brand awareness and growth. The role demands a data-driven mindset, strong creativity, and experience across SEO, SEM, social media, and content marketing.

You will monitor performance, report insights to stakeholders, and collaborate with sales and product teams to align initiatives with business goals. Hybrid work flexibility is offered.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven track record of at least 5 years in digital marketing, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, Google Analytics, social media platforms, and email marketing tools.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong written and verbal communication skills, with a knack for crafting persuasive copy.
• Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.
• Demonstrated creativity and strategic thinking.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research and competitor analysis to identify new opportunities and trends in the digital space.
• Manage and optimize online advertising campaigns (PPC, social media ads) to achieve target ROI and KPIs.
• Create engaging and relevant content for websites, blogs, social media, and other digital platforms.
• Analyze campaign performance data and provide actionable insights and reports to stakeholders.
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing initiatives are aligned with business objectives.
• Manage the company's social media presence and community engagement efforts.
• Stay abreast of the latest digital marketing tools, technologies, and best practices.

Skills

SEO

SEM

Social media

Email marketing

Content marketing

Data analysis

Copywriting

Strategic thinking

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

CMS

HTML/CSS

PPC platforms

Job description

About the Role

Our client, a dynamic and growing company in Richards Bay, KwaZulu-Natal, is seeking a highly motivated and experienced Digital Marketing Strategist to join their innovative marketing team. This role is pivotal in shaping and executing cutting-edge digital campaigns that drive brand awareness, customer engagement, and ultimately, business growth. The successful candidate will have a deep understanding of the digital landscape, a passion for data-driven decision-making, and the creativity to develop compelling marketing narratives. This is an exciting opportunity to make a significant impact within a forward-thinking organization located in the industrial heart of Richards Bay.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Conduct market research and competitor analysis to identify new opportunities and trends in the digital space.
• Manage and optimize online advertising campaigns (PPC, social media ads) to achieve target ROI and KPIs.
• Create engaging and relevant content for websites, blogs, social media, and other digital platforms.
• Analyze campaign performance data and provide actionable insights and reports to stakeholders.
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing initiatives are aligned with business objectives.
• Manage the company's social media presence and community engagement efforts.
• Stay abreast of the latest digital marketing tools, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven track record of at least 5 years in digital marketing, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, Google Analytics, social media platforms, and email marketing tools.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong written and verbal communication skills, with a knack for crafting persuasive copy.
• Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.
• Demonstrated creativity and strategic thinking.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work in a stimulating and collaborative team environment.
• Professional development and continuous learning opportunities.
• Potential for career advancement within the organization.
• Be part of a company that values innovation and employee growth in Richards Bay, KwaZulu-Natal.
• Hybrid work arrangement offering flexibility.