Digital Advertising Specialist

Placements24; Vereeniging; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund contributions

Professional development & certs

Job summary

Placements24 in Vereeniging, Gauteng seeks a Digital Advertising Specialist to plan, execute and optimize paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn. You will drive ROI through strategic bidding, audience targeting, and creative testing.

The ideal candidate has a Bachelor’s degree in a related field and at least four years of hands-on experience, with strong analytics, A/B testing, landing-page optimization, and reporting to clients.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or related quantitative field.
• Minimum of 4 years managing paid digital advertising campaigns.
• Proficiency in Google Ads, Facebook Ads Manager and LinkedIn Ads.
• Strong analytical skills with Google Analytics and reporting tools.
• Understanding of bidding strategies, audience targeting and optimization.
• Experience with A/B testing and landing page optimization.
• Strong written and verbal communication; able to present data clearly.
• Ability to work in a fast-paced, deadline-driven environment.

Responsibilities

• Plan, implement, and manage paid advertising campaigns across multiple digital channels (Search, Social, Display, Video).
• Conduct keyword research, audience segmentation, and competitor analysis to inform strategies.
• Develop and optimize ad copy, creatives, and landing pages to improve performance and conversions.
• Manage campaign budgets to maximize ROI and cost efficiency.
• Monitor performance daily and identify optimization opportunities.
• Generate detailed performance reports and provide strategic recommendations.
• Stay updated on trends, tools, and best practices in digital advertising.
• Collaborate with marketing team members for integrated campaigns.

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

About the Role

Our client, a dynamic performance marketing agency located in Vereeniging, Gauteng , is seeking a highly skilled Digital Advertising Specialist to manage and optimize paid media campaigns for a diverse portfolio of clients. This role is perfect for an analytical and results-driven individual who thrives on maximizing ROI through strategic bidding, audience targeting, and creative ad placements. You will be responsible for planning, executing, and reporting on campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. The ideal candidate possesses a deep understanding of the digital advertising ecosystem and is passionate about leveraging data to achieve exceptional campaign outcomes. This is an exciting opportunity to contribute to a growing agency in Gauteng .

Key Responsibilities

• Plan, implement, and manage paid advertising campaigns across multiple digital channels (Search, Social, Display, Video).
• Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
• Develop and optimize ad copy, creatives, and landing pages to improve performance and conversion rates.
• Manage campaign budgets meticulously, ensuring efficient spend and maximizing ROI.
• Monitor campaign performance daily, identifying trends and opportunities for optimization.
• Generate detailed performance reports for clients, providing insights and strategic recommendations.
• Stay up-to-date with the latest trends, tools, and best practices in digital advertising.
• Collaborate with other marketing team members to ensure integrated campaign strategies.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related quantitative field.
• Minimum of 4 years of hands-on experience managing paid digital advertising campaigns.
• Proven expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant platforms.
• Strong analytical skills with proficiency in Google Analytics and other reporting tools.
• Excellent understanding of bidding strategies, audience targeting, and campaign optimization techniques.
• Experience with A/B testing and landing page optimization.
• Strong written and verbal communication skills, with the ability to present complex data clearly.
• Ability to work effectively in a fast-paced, deadline-driven environment.

Benefits

• Our client offers a competitive salary, a comprehensive benefits package including medical aid and retirement fund contributions, and significant opportunities for professional development and certifications. The hybrid work model provides flexibility, combining in-office collaboration with remote work options. You will be part of a dynamic and innovative team in Vereeniging, Gauteng , working on exciting projects for a wide range of clients. Regular team events and a focus on employee well-being are key aspects of our culture in Gauteng .