Digital Marketing Manager - FMCG Growth

Placements24; Polokwane; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Professional development

Home office setup

Bonuses

Job summary

Placements24 is seeking a highly skilled Digital Marketing Manager to lead our online presence for a premier FMCG portfolio. This remote-first role demands strategic execution across SEO, SEM, social media, email, and content marketing to boost brand awareness, engagement, and online sales.

You will manage budgets, supervise campaigns, run A/B tests, and collaborate with brand, sales, and product teams. A data-driven mindset, excellent communication, and 5–7 years in digital marketing within

Qualifications

• 5–7+ years of progressive digital marketing experience in FMCG.
• Proven track record of driving brand awareness, lead generation, and sales.
• Strong knowledge of SEO, SEM, social media, content marketing and analytics.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels.
• Oversee SEO, SEM, social media, email, content marketing, and display ads.
• Manage social presence, create engaging content, and foster community interaction.
• Plan and optimize paid campaigns (Google Ads, social ads) for ROI.
• Lead content marketing with blogs, videos, and infographics.
• Monitor and report website traffic and campaign KPIs using analytics tools.
• Collaborate with brand, sales, and product teams for integrated campaigns.
• Manage the digital marketing budget and run A/B tests for CRO.

Skills

Digital marketing

Strategy development

SEO/SEM

Content marketing

Analytics

CRM systems

Budget management

A/B testing

Team collaboration

Education

Bachelor's in Marketing/Communications

Tools

Google Analytics

Google Ads

HubSpot CRM

Mailchimp/Marketing automation

Job description

About the Role

Our client, a prominent and forward-thinking entity in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and innovative Digital Marketing Manager to lead their online presence and drive brand growth. This is a fully remote position, offering the ultimate flexibility and the opportunity to work from anywhere within South Africa. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including social media, search engines, email, and content marketing. You will play a key role in enhancing brand awareness, engaging target audiences, and driving online sales and lead generation for our diverse FMCG product portfolio. We are seeking a data-driven, results-oriented digital marketing expert with a deep understanding of the FMCG market and a passion for leveraging digital platforms to achieve business objectives. This remote-first role demands excellent communication, project management, and strategic thinking skills to ensure seamless collaboration and campaign execution. Your expertise will be vital in shaping our digital future and connecting with consumers in meaningful ways.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions for FMCG products.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
• Manage social media presence, create engaging content, and foster community interaction across relevant platforms.
• Plan and execute paid advertising campaigns (e.g., Google Ads, social media ads), optimizing for performance and ROI.
• Develop and execute content marketing strategies, including blog posts, articles, videos, and infographics, to attract and retain target audiences.
• Monitor, analyze, and report on website traffic, campaign performance, and key digital marketing metrics using tools like Google Analytics.
• Identify emerging digital trends and technologies, and adapt strategies accordingly to maintain a competitive edge.
• Collaborate with internal teams (e.g., brand, sales, product development) to ensure consistent messaging and integrated marketing efforts.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and achieving performance targets.
• Lead A/B testing and conversion rate optimization initiatives to improve user experience and drive desired actions.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 5-7 years of progressive experience in digital marketing, with a significant portion focused on the FMCG sector.
• Proven track record of developing and executing successful digital marketing strategies that have driven measurable results (brand awareness, lead generation, sales).
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics tools.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills, with strong creative flair.
• Ability to work independently and collaboratively in a fully remote environment, demonstrating strong self-discipline and project management skills.
• Experience managing digital advertising budgets and optimizing campaign performance.
• Passion for digital innovation and a deep understanding of consumer behavior in the digital space.

Benefits

• Competitive salary package commensurate with experience.
• Fully remote work arrangement offering excellent flexibility and work-life balance.
• Opportunity to shape the digital strategy for prominent FMCG brands.
• Professional development opportunities, including access to online courses and industry certifications.
• Contribution towards home office setup and connectivity.
• Performance-based bonuses and incentives.
• Collaborative and supportive remote team environment.
• Generous annual leave allowance.
• Exposure to cutting-edge digital marketing tools and platforms.