Digital Marketing Specialist - FMCG E-commerce

Placements24; Johannesburg; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Fully remote work environment

Flexible working hours

Remote collaboration with SA teams

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to drive online growth for FMCG brands from a fully remote role in South Africa. You will lead campaigns across SEO, SEM, social media, content, and email marketing, working closely with sales to boost online sales.

The ideal candidate has 3+ years in digital marketing, strong analytics, and excellent content creation skills, with the ability to collaborate with teams remotely from Gauteng or other regions.

Qualifications

• Bachelor's degree in Digital Marketing, Marketing, Communications or related field.
• Minimum of 3 years of digital marketing experience with an e-commerce/FMCG focus preferred.
• Proven experience with SEO, SEM, social media, content marketing and email marketing.
• Proficiency in digital analytics tools and advertising platforms.
• Excellent copywriting and content creation skills.

Responsibilities

• Develop and implement integrated digital marketing campaigns to drive brand awareness and online sales for FMCG products.
• Manage and optimize SEO/SEM strategies to improve search engine rankings and drive qualified traffic.
• Create engaging content for social media, blogs, and email campaigns.
• Oversee social media presence, fostering community engagement and brand loyalty.
• Analyze website traffic and user behavior using Google Analytics to identify improvements.
• Manage paid campaigns across Google Ads and social platforms to optimize ROI.
• Collaborate with e-commerce teams to enhance online journey and conversions.
• Stay up-to-date with latest digital marketing trends in FMCG.

Skills

Digital marketing

Strategic thinking

Remote work

Content creation

Email marketing

Education

Bachelor's degree in Digital Marketing, Marketing, Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and results-driven Digital Marketing Specialist to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere in **South Africa**, but with a strong connection to our client's operations and vision. You will be responsible for developing and executing cutting-edge digital marketing strategies to enhance brand visibility, drive online sales, and engage consumers across various digital platforms. The ideal candidate will possess a comprehensive understanding of SEO, SEM, social media marketing, content creation, and e-commerce best practices within the FMCG context. This is an exceptional opportunity to shape the digital presence of prominent brands and contribute significantly to online growth from the comfort of your home office. You will collaborate closely with marketing and sales teams to ensure cohesive campaign execution.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns to drive brand awareness and online sales for FMCG products.
• Manage and optimize SEO/SEM strategies to improve search engine rankings and drive qualified traffic.
• Create engaging and compelling content for social media platforms, blogs, and email marketing campaigns.
• Oversee the company's social media presence, fostering community engagement and brand loyalty.
• Analyze website traffic and user behavior using tools like Google Analytics to identify areas for improvement.
• Manage paid advertising campaigns across platforms like Google Ads and social media, ensuring optimal ROI.
• Collaborate with e-commerce teams to enhance the online customer journey and conversion rates.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the FMCG sector.
• Report on campaign performance, providing insights and recommendations for future strategies.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce and FMCG preferred.
• Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in digital analytics tools (e.g., Google Analytics) and advertising platforms (e.g., Google Ads, Facebook Ads Manager).
• Excellent copywriting and content creation skills.
• Strong understanding of consumer behavior in the online space.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative thinker with a data-driven approach to marketing.
• Excellent communication skills, given the remote nature of the role, ideally connecting with teams based in **Gauteng**.

Benefits

• Our client offers a competitive salary, flexible working hours, and the significant benefit of a fully remote work environment.
• You will have access to online professional development resources and training to enhance your digital marketing skills.
• This role provides a unique opportunity to work with well-known FMCG brands and significantly impact their digital growth.
• Enjoy a dynamic and challenging career from anywhere in **South Africa**, contributing to innovative digital strategies.