Remote Digital Marketing Specialist - FMCG E-commerce

Placements24; East London; Hybrid; ZAR 320,000 - 430,000; Full time

Benefits offered by this job

Remote work (fully)

Home office stipend

Career development

Flexible schedule

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist to drive online brand presence and e-commerce sales across social media, search, email, and display ads. You will craft and execute digital strategies, analyze performance, and optimize campaigns in a fully remote setup.

The ideal candidate has 2-4 years in digital marketing, experience with FMCG or consumer goods, and strong SEO and analytics capabilities.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of digital marketing experience, preferably FMCG or consumer goods.
• Proven experience managing paid social campaigns (Facebook/Instagram) and SEM (Google Ads).
• Strong SEO principles and content marketing knowledge.
• Proficient with analytics tools (Google Analytics) and social media management platforms.
• Excellent copywriting and communication skills.
• Creative thinker with a passion for digital marketing innovation.
• Ability to work independently and meet deadlines in a remote setting.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms (Google Ads, Facebook/Instagram, TikTok).
• Create engaging content for social media, websites, and email marketing.
• Grow and manage the company’s social media presence and brand loyalty.
• Monitor and report on campaign performance using analytics tools.
• Conduct keyword research and implement SEO strategies to improve rankings.
• Develop and execute email marketing campaigns to nurture leads.
• Collaborate with e-commerce to optimize product listings and drive sales.
• Stay updated with digital marketing trends and tools.
• Manage budgets to maximize ROI and identify CRO opportunities.

Skills

Paid social ads

SEM

SEO

Copywriting

Analytics

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Google Analytics

Google Ads

Facebook/Instagram Ads

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-driven Remote Digital Marketing Specialist. This fully remote position focuses on driving online brand presence and e-commerce sales for our client's diverse range of products. You will be responsible for developing and executing comprehensive digital marketing strategies across various online channels, including social media, search engines, email, and display advertising. The ideal candidate will possess a strong understanding of digital marketing best practices, a keen eye for campaign performance analysis, and experience within the FMCG or related consumer goods industries. This role is perfect for a motivated individual looking to leverage their digital marketing expertise to impact sales and brand visibility in the online space, all from a remote work setup. You will work closely with the e-commerce and marketing teams to ensure cohesive brand messaging and drive customer engagement.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram, TikTok).
• Create engaging and optimized content for social media, website, and email marketing efforts.
• Manage and grow the company's social media presence, fostering community engagement and brand loyalty.
• Monitor, analyze, and report on campaign performance, website traffic, and conversion rates using tools like Google Analytics.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Collaborate with the e-commerce team to optimize online product listings and drive sales.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage digital marketing budgets effectively to maximize ROI.
• Identify opportunities for A/B testing and conversion rate optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital marketing, preferably within the FMCG or consumer goods sector.
• Proven experience in managing paid social media campaigns (Facebook, Instagram) and SEM (Google Ads).
• Strong understanding of SEO principles and content marketing strategies.
• Proficiency with analytics tools (e.g., Google Analytics) and social media management platforms.
• Excellent copywriting and communication skills.
• Creative thinking and a passion for digital marketing innovation.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Experience with e-commerce platforms and strategies is a strong advantage.
• Familiarity with the South African digital landscape is a plus.

Benefits

• Competitive annual salary of R .
• Fully remote work arrangement offering significant flexibility.
• Opportunities for professional development and continuous learning in digital marketing.
• Exposure to a dynamic and fast-paced FMCG environment.
• Access to cutting-edge digital marketing tools and platforms.
• Regular performance feedback and career growth opportunities.
• A collaborative and supportive virtual team culture.
• Stipend for home office setup and internet expenses.
• The chance to make a direct impact on online sales and brand engagement.
• Creative freedom to experiment with new digital marketing strategies.