Digital Marketing Specialist - Education Sector

Placements24; Polokwane; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development

Job summary

Placements24 is seeking a talented Digital Marketing Specialist for its EdTech initiatives based in Polokwane, Limpopo. You will design and execute digital marketing strategies to boost brand awareness and student enrollment, including SEO, SEM, social media, content marketing, and email campaigns.

You will collaborate with admissions and sales, analyze campaign performance, and drive ROI while benefiting from a flexible work arrangement and opportunities for professional development in a

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of digital marketing experience, preferably in education.
• Proven expertise in SEO, SEM, social media, content marketing, and email marketing.
• Strong analytical skills and experience with Google Analytics and data-driven decision making.
• Excellent copywriting and content creation abilities.

Responsibilities

• Develop and implement digital marketing strategies to increase brand visibility and lead generation.
• Manage and optimize SEO and SEM campaigns.
• Create engaging content for social media, email campaigns, and blogs.
• Analyze website traffic and campaign performance to identify improvements.
• Execute email marketing campaigns with segmentation and tracking.
• Manage social media presence and community engagement.
• Monitor KPIs and report to stakeholders.
• Collaborate with admissions and sales to align marketing with objectives.
• Stay updated on digital marketing trends and ROI.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

About the Role

Our client, a rapidly growing EdTech company headquartered in Polokwane, Limpopo, is seeking a talented and results-driven Digital Marketing Specialist to drive brand awareness and student enrollment. This role is responsible for developing and executing comprehensive digital marketing strategies across various online channels. The ideal candidate will have a proven track record in digital marketing, a deep understanding of the education sector, and expertise in SEO, SEM, social media marketing, content marketing, and email campaigns. You will be instrumental in attracting and engaging prospective students and partners. This position offers a significant opportunity to shape the marketing efforts of a leading educational organization in the Limpopo region and beyond, with a flexible work arrangement.

Key Responsibilities

• Develop and implement innovative digital marketing strategies to increase brand visibility and lead generation.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create engaging content for social media platforms, email marketing, and website blogs.
• Analyze website traffic, campaign performance, and user behavior to identify areas for improvement.
• Execute email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Manage social media presence, fostering community engagement and responding to inquiries.
• Monitor and report on key performance indicators (KPIs) to stakeholders.
• Collaborate with internal teams (e.g., admissions, sales) to align marketing efforts with business objectives.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in digital marketing, preferably within the education sector.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills with experience using tools like Google Analytics.
• Excellent copywriting and content creation abilities.
• Proficiency with marketing automation platforms and CRM systems.
• Strong project management and organizational skills.
• Ability to work independently and as part of a remote team.
• Creative thinking and problem-solving capabilities.
• Knowledge of the Limpopo market is a plus.

Benefits

• Our client offers a competitive salary and benefits package, including performance-based incentives.
• The role provides flexibility with the possibility of remote work arrangements, promoting a healthy work-life balance.
• Opportunities for professional development and career advancement within a dynamic company are available.

You will be part of an innovative team contributing to the growth of the education technology sector. Our client provides a stimulating work environment and the chance to make a real impact on educational outreach in Polokwane and across Limpopo. This is an exciting opportunity for a driven digital marketer to excel.