Digital Marketing Specialist (Educational Content)

Placements24; Sandton; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model in Sandton

Professional development opportunities

Engaging edtech environment

Job summary

Placements24, a leading online education provider based in Sandton, Gauteng, is seeking a creative Digital Marketing Specialist focused on educational content to drive brand awareness, lead generation, and enrollment.

You will develop campaigns across SEO, SEM, social media, email, and content marketing, analyze performance, and collaborate with content designers and sales to scale reach in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of digital marketing experience, preferably in education/EdTech.
• Proven experience developing multi-channel campaigns across platforms.
• Strong knowledge of SEO, SEM, content marketing, social media, and email marketing.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across channels including SEO, SEM, social media, email marketing, and content marketing.
• Create and manage engaging educational content (blogs, social posts, website copy, newsletters).
• Manage and optimize paid advertising campaigns (Google Ads, social ads) to drive traffic and leads.
• Analyze campaign performance using Google Analytics and CRM data, and report insights.
• Conduct market research to identify trends and growth opportunities in education tech.
• Execute email marketing campaigns with segmentation, automation, and tracking.
• Collaborate with content teams, designers, and sales to ensure brand consistency.
• Stay updated on latest digital marketing trends in education technology.
• Manage social media presence and community engagement.

Skills

SEO/SEM

Content marketing

Social media

Email marketing

Analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

CRM

Email marketing platforms

Job description

About the Role

Our client, a leading online education provider based in Sandton, Gauteng, is seeking a creative and results-driven Digital Marketing Specialist with a focus on educational content. This hybrid role involves developing and executing digital marketing strategies to promote our diverse range of educational programs and resources. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven track record of success in the education sector or a related field. You will be responsible for creating compelling marketing campaigns, analyzing campaign performance, and optimizing strategies to increase brand awareness, lead generation, and enrollment. We are looking for an innovative individual passionate about leveraging digital channels to connect learners with valuable educational opportunities. Your expertise will be crucial in expanding our reach and impact.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.


• Create, curate, and manage engaging and high-quality educational content (e.g., blog posts, social media updates, website copy, email newsletters) tailored to target audiences.


• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive traffic, generate leads, and maximize ROI.


• Analyze campaign performance data using tools like "Google Analytics", "CRM", and social media analytics platforms, and provide regular reports with actionable insights.


• Conduct market research to identify trends, competitor activities, and opportunities for growth.


• Develop and execute email marketing campaigns, including list segmentation, automation, and performance tracking.


• Collaborate with the content creation team, designers, and sales teams to ensure consistent brand messaging and campaign alignment.


• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the education technology space.


• Manage social media presence and community engagement.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.


• Minimum of 4 years of experience in digital marketing, preferably within the education or EdTech sector.


• Proven experience in developing and executing successful digital marketing campaigns across multiple platforms.


• Strong knowledge of SEO, SEM, content marketing, social media marketing, and email marketing best practices.


• Proficiency with digital marketing tools such as "Google Analytics", "Google Ads", social media management tools, and email marketing platforms.


• Excellent copywriting, editing, and communication skills.


• Analytical mindset with the ability to interpret data and derive actionable insights.


• Creative thinking and a passion for educational content.


• Ability to work effectively in a hybrid work environment and collaborate with remote teams.

Benefits

• Competitive salary and performance-based incentives.


• Hybrid work model offering a blend of office and remote flexibility in Sandton, Gauteng.


• Opportunities for professional development and training in the latest marketing technologies.


• Engaging work environment focused on the growth of online education.


• Exposure to innovative marketing strategies and tools.


• Contribution to a dynamic and growing company in the education sector.