Digital Marketing Manager (Education Sector)

Placements24; Upington; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Provident fund

Professional development

Hybrid work arrangement

Upington educational team

Job summary

Placements24 is assisting an educational services provider in Upington, Northern Cape, by hiring a Digital Marketing Manager. The role focuses on elevating online presence, student recruitment, and strategic campaigns across SEO, SEM, social media, and content.

You'll lead a small team, collaborate with admissions and IT, manage budgets, analyze performance with analytics tools, and drive ROI while staying current with education marketing trends. Hybrid work and growth opportunities offered.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Master’s degree is advantageous.
• Minimum 5 years of digital marketing experience, with at least 2 in leadership.
• Proven campaigns in education sector preferred.
• Strong SEO/SEM, content, social media, email marketing, and analytics.
• Experience with Google Analytics, Google Ads, and CMS/e-mail platforms.
• Excellent writing and communication with strong data-driven insights.

Responsibilities

• Develop and execute digital marketing strategies for student recruitment and brand awareness.
• Manage and optimize the website for SEO and UX.
• Plan and measure online advertising campaigns (SEM, social ads).
• Oversee social media strategy and content calendar.
• Create blog posts, website copy, emails, and social updates.
• Analyze performance data with Google Analytics; provide reports.
• Manage digital marketing budget for ROI.
• Collaborate with admissions, marketing, IT to align messaging.
• Stay updated on education digital marketing trends.
• Identify new opportunities to reach prospective students and stakeholders.

Skills

SEO

SEM

Content marketing

Social media marketing

Email marketing

Analytics

Education

Bachelor's degree in Marketing/Communications/Business

Master's degree

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Job description

About the Role

Our client, a prominent educational services provider based in Upington, Northern Cape , is seeking an experienced Digital Marketing Manager to drive their online presence and student recruitment efforts. This role is crucial for developing and executing innovative digital marketing strategies across various platforms. The ideal candidate will possess a deep understanding of digital marketing channels, content creation, SEO, SEM, social media management, and data analytics, with a specific focus on the education sector. You will be responsible for increasing brand awareness, generating leads, and engaging with prospective students and their families. This position offers a hybrid work model, allowing for flexibility while maintaining a strong connection with the educational community in Upington .

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve institutional goals, including student recruitment and brand awareness.
• Manage and optimize the institution's website for search engines (SEO) and user experience.
• Plan, execute, and measure performance of online advertising campaigns (SEM, social media ads).
• Oversee social media strategy and content calendar to engage target audiences across relevant platforms.
• Create compelling and informative content, including blog posts, website copy, social media updates, and email marketing campaigns.
• Analyze digital marketing performance data using tools like Google Analytics and social media insights, providing regular reports and actionable recommendations.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Collaborate with internal teams (admissions, marketing, IT) to ensure cohesive messaging and campaign execution.
• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the education sector.
• Identify and cultivate new digital marketing opportunities to reach prospective students and stakeholders.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• A Master's degree is advantageous.
• Minimum of 5 years of experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven experience in developing and executing successful digital marketing campaigns, preferably within the education industry.
• Strong understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills, with a talent for creating engaging content.
• Strong analytical and problem-solving skills, with the ability to interpret data and derive insights.
• Experience in website management and content management systems (CMS).
• Ability to work effectively in a hybrid environment, collaborating both remotely and on-site.
• Passion for education and a commitment to promoting institutional growth.

Benefits

• Our client offers a competitive salary package commensurate with experience and qualifications.
• Benefits include access to medical aid and a provident fund.
• Opportunities for professional development and training in the latest digital marketing techniques are provided.
• Employees benefit from a hybrid work arrangement, offering flexibility and work-life balance.
• You will work within a dynamic team at a reputable educational institution in Upington, Northern Cape , playing a key role in its growth and outreach.