Digital Marketing Specialist - Pietermaritzburg

Placements24; Pietermaritzburg; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Professional development

Dynamic team environment

Career advancement opportunities

Team-building events

Job summary

Placements24 in Pietermaritzburg is hiring a Digital Marketing Specialist to lead online campaigns and sharpen the company’s digital presence. The role combines in-office collaboration with remote flexibility and growth within the KwaZulu-Natal region.

You will develop engaging content, analyze performance, and work with sales and design to ensure brand consistency and impact. The ideal candidate thrives on data-driven results and industry trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven digital marketing experience (SEO/SEM and social media).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Ability to work independently and in a team.
• Experience in Pietermaritzburg is a plus.

Responsibilities

• Develop and implement digital marketing strategies across channels.
• Manage and optimize paid campaigns (Google Ads, Facebook Ads).
• Create content for social platforms, blogs, website copy, and emails.
• Conduct market research and competitor analysis to spot trends.
• Monitor and report campaign performance via analytics tools.
• Collaborate with sales and design for brand consistency and alignment.
• Stay updated on digital marketing trends and best practices.
• Manage the company's social media presence and community engagement.
• Optimize website content for better organic rankings.

Skills

SEO/SEM management

Social media marketing

Content creation

Analytics

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

Facebook Ads

CMS

Email platforms

Job description

About the Role

Our client, a dynamic and rapidly growing company in the heart of Pietermaritzburg , is seeking a talented and results-driven Digital Marketing Specialist to join their vibrant team. This role offers an exciting opportunity to contribute to innovative marketing campaigns and drive online engagement. You will be instrumental in shaping our client's digital presence, leveraging cutting-edge strategies to reach and convert target audiences. This position is perfect for a creative individual with a strong analytical mindset who thrives in a collaborative environment. The ideal candidate will possess a deep understanding of the digital marketing landscape and a passion for staying ahead of industry trends. Join a company that values creativity, initiative, and measurable success, contributing directly to the growth and visibility of their brand within the KwaZulu-Natal region and beyond. This role offers a blend of in-office collaboration and remote flexibility, allowing for a balanced work-life integration.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI and achieve campaign objectives.
• Create engaging and compelling content for social media platforms, blog posts, website copy, and email newsletters.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
• Collaborate with cross-functional teams, including sales and design, to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage the company's social media presence, fostering community engagement and responding to inquiries.
• Optimize website content and structure for search engines to improve organic search rankings.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven work experience as a Digital Marketing Specialist or similar role.
• Demonstrable experience in managing SEO/SEM campaigns and social media marketing.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Familiarity with content management systems (CMS) and email marketing platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team.
• Experience in the Pietermaritzburg area is a plus.

Benefits

• Competitive salary package commensurate with experience.
• Opportunities for professional development and continuous learning.
• A dynamic and supportive work environment.
• Hybrid work model offering flexibility.
• Contribution to exciting and impactful marketing campaigns.
• Potential for career advancement within a growing organization.
• Team-building events and social gatherings.