Digital Marketing Manager - EdTech

Placements24; Benoni; Hybrid; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work arrangement

Career development opportunities

Job summary

Placements24 is seeking a Digital Marketing Manager in Benoni, Gauteng, ZA to drive brand awareness, lead generation and user acquisition for educational platforms. This hybrid role blends on-site collaboration with remote campaign management, requiring 6+ years in digital marketing with at least 3 years in leadership.

The ideal candidate has an EdTech background, strong analytics, and expertise across SEO, SEM, content, social media and email marketing, plus proficiency in Google Analytics,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Master's degree is a plus.
• Minimum 6 years in digital marketing with at least 3 years in management.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across channels (SEO, SEM, social, email, content).
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Oversee creation of marketing content (blog, website, social posts).
• Analyze campaign performance and provide actionable insights.
• Manage company social media presence and engagement.
• Conduct market research and competitive analysis.
• Collaborate with sales/product to align marketing with goals.
• Manage the digital marketing budget.
• Stay current with trends, tools and best practices.
• Lead and mentor a small marketing team.

Skills

Strategic thinking

Leadership

Analytics

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Master's degree (advantage)

Tools

Google Analytics

HubSpot

SEMrush

Job description

About the Role

Our client, a rapidly growing EdTech company, is looking for a strategic and results-oriented Digital Marketing Manager to lead their marketing efforts in Benoni, Gauteng, ZA . This hybrid role requires a blend of on-site collaboration with the sales and product teams and remote flexibility for campaign management and analysis. You will be responsible for developing and executing innovative digital marketing strategies to drive brand awareness, lead generation and user acquisition for our client's educational platforms. The ideal candidate possesses a deep understanding of the digital marketing landscape, with a proven track record in the EdTech sector. You will be instrumental in shaping the company's market presence and achieving ambitious growth targets. This is an exciting opportunity to make a significant impact within a dynamic and forward-thinking organization based in Benoni, Gauteng, ZA .

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels (SEO, SEM, social media, email marketing, content marketing).


• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.


• Oversee the creation of engaging and relevant marketing content, including blog posts, website copy, and social media updates.


• Analyze marketing campaign performance data and provide actionable insights and recommendations for improvement.


• Manage the company's social media presence and engagement strategies.


• Conduct market research and competitor analysis to identify opportunities and trends.


• Collaborate with the sales and product development teams to align marketing efforts with business objectives.


• Manage the digital marketing budget effectively.


• Stay current with the latest digital marketing trends, tools, and best practices.


• Lead and mentor a small team of marketing specialists.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.


• A Master's degree is a plus.


• A minimum of 6 years of experience in digital marketing, with at least 3 years in a managerial role.


• Proven experience in the EdTech industry is highly desirable.


• Demonstrated success in developing and executing data-driven digital marketing campaigns.


• Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.


• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).


• Excellent analytical, problem-solving, and communication skills.


• Strong leadership and team management abilities.


• Ability to work effectively in a hybrid model, balancing on-site collaboration and remote work.


• Must be based in or willing to commute to Benoni, Gauteng, ZA for on-site requirements.

Benefits

Our client offers a competitive salary package, performance-based bonuses, and comprehensive benefits including medical aid and retirement contributions. Enjoy the flexibility of a hybrid work arrangement that promotes a healthy work-life balance. Opportunities for professional development, including attendance at industry conferences and training programs, are readily available. Join a vibrant and innovative company culture in Benoni, Gauteng, ZA , with ample opportunities for career advancement.