Remote EdTech Digital Marketing Strategist Limpopo Growth

Placements24; Polokwane; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development

Job summary

Placements24 is seeking a talented Digital Marketing Specialist for its EdTech initiatives based in Polokwane, Limpopo. You will design and execute digital marketing strategies to boost brand awareness and student enrollment, including SEO, SEM, social media, content marketing, and email campaigns.

You will collaborate with admissions and sales, analyze campaign performance, and drive ROI while benefiting from a flexible work arrangement and opportunities for professional development in a

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of digital marketing experience, preferably in education.
• Proven expertise in SEO, SEM, social media, content marketing, and email marketing.
• Strong analytical skills and experience with Google Analytics and data-driven decision making.
• Excellent copywriting and content creation abilities.

Responsibilities

• Develop and implement digital marketing strategies to increase brand visibility and lead generation.
• Manage and optimize SEO and SEM campaigns.
• Create engaging content for social media, email campaigns, and blogs.
• Analyze website traffic and campaign performance to identify improvements.
• Execute email marketing campaigns with segmentation and tracking.
• Manage social media presence and community engagement.
• Monitor KPIs and report to stakeholders.
• Collaborate with admissions and sales to align marketing with objectives.
• Stay updated on digital marketing trends and ROI.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

Placements24 is seeking a talented Digital Marketing Specialist for its EdTech initiatives based in Polokwane, Limpopo. You will design and execute digital marketing strategies to boost brand awareness and student enrollment, including SEO, SEM, social media, content marketing, and email campaigns.

You will collaborate with admissions and sales, analyze campaign performance, and drive ROI while benefiting from a flexible work arrangement and opportunities for professional development in a