Digital Marketing Manager - Education Sector

Placements24; Rustenburg; On-site; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Professional development

Job summary

Placements24 is representing a prominent educational institution in Rustenburg, seeking a Digital Marketing Manager to drive online presence and enrollment goals. You will develop and execute strategies across SEO, SEM, content, and paid media, while collaborating with admissions and departments to align with institutional objectives.

The role requires 4+ years in digital marketing, proficiency with Google Analytics/Ads, and strong data-driven decision-making.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least 4 years of digital marketing experience with proven online campaigns.
• Proven SEO, SEM, social media, content, and email marketing experience.
• Proficiency with Google Analytics, Google Ads, and social ads.
• Excellent written and verbal communication skills.
• Strong analytical ability to interpret data for strategy.
• Experience in education sector is advantageous.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects in a team environment.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across platforms.
• Manage and optimize paid campaigns (Google Ads, social ads) for ROI.
• Create engaging content for website, blog, social channels, and newsletters.
• Monitor and report website traffic and campaign performance using analytics.
• Improve website SEO to boost rankings.
• Manage social media accounts and community engagement.
• Collaborate with admissions and departments to align marketing goals.
• Stay updated on digital marketing trends and technologies.
• Manage the digital marketing budget.
• Ensure brand consistency across digital channels.

Skills

Digital marketing

Analytics

SEO

SEM

Content marketing

Email marketing

Social media

Google Analytics

Google Ads

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Job description

About the Role

Our client, a prominent educational institution in Rustenburg, is seeking a results-driven Digital Marketing Manager to enhance their online presence and attract prospective students. This role requires a strategic thinker with a strong understanding of digital marketing channels, content creation, and analytics, specifically within the North West education landscape. You will be responsible for developing and executing digital marketing campaigns to achieve enrollment goals and build brand awareness. This is an exciting opportunity to lead marketing initiatives in a dynamic educational setting.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms including social media, SEO, SEM, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Create engaging and informative content for the institution's website, blog, social media channels, and email newsletters.
• Monitor, analyze, and report on website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
• Develop strategies to improve website search engine rankings (SEO).
• Manage social media accounts, fostering community engagement and responding to inquiries.
• Collaborate with admissions, academic departments, and other stakeholders to align marketing efforts with institutional goals.
• Stay updated on digital marketing trends, best practices, and emerging technologies.
• Manage the digital marketing budget effectively.
• Ensure brand consistency across all digital channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with demonstrable success in managing online campaigns.
• Proven experience in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to inform strategy.
• Experience in the education sector is a significant advantage.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and work effectively in a team environment.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits package including medical aid and retirement fund.
• Professional development opportunities and training.
• A collaborative and dynamic work environment in Rustenburg.
• The opportunity to significantly impact student recruitment and institutional growth.