Lead Digital Marketing Specialist

Placements24; Centurion; Vor Ort; ZAR 900.000 - 1.500.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Health and wellness benefits

Centurion office culture

Zusammenfassung

Placements24 is seeking a Lead Digital Marketing Specialist to drive our omnichannel digital strategy from Centurion, Gauteng. You will lead SEO/SEM, social media, content marketing, and email campaigns to acquire and engage customers. A strong analytics background will guide budget decisions and ROI optimization.

You will mentor a team of digital marketers, collaborate with sales, product, and design, and stay ahead of industry trends to grow our ecommerce presence.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 7+ years of progressive digital marketing experience with 2+ years in a leadership or supervisory role.
• Proven success in SEO, SEM, social media, content, and email marketing strategies.
• Experience with marketing analytics tools (Google Analytics, Adobe Analytics) and data visualization.
• Strong budgets management and ROI measurement; CRO and A/B testing experience.

Aufgaben

• Develop and implement comprehensive digital marketing strategies across channels.
• Manage and optimize SEO and SEM campaigns.
• Oversee social media strategy, content creation, community management, and paid social advertising.
• Develop and execute email marketing campaigns, including segmentation, automation, and analysis.
• Create and manage engaging content marketing initiatives to attract and retain audiences.
• Analyze marketing performance using Google Analytics, CRM data, and other analytics platforms.
• Monitor trends, competitor activities, and emerging technologies.
• Manage the digital marketing budget and allocate resources effectively.
• Lead, mentor, and inspire a team of digital marketing professionals.
• Collaborate with sales, product, and design teams to ensure brand consistency.

Kenntnisse

Digital strategy

SEO

SEM

Social media marketing

Content marketing

Email marketing

Marketing analytics

CRM & automation

Leadership

Ausbildung

Bachelor's degree in Marketing or related

Tools

Google Analytics

Adobe Analytics

CRM systems

Marketing automation

Jobbeschreibung

About the Role

Our client, a prominent e-commerce innovator, is seeking a strategic and results-driven Lead Digital Marketing Specialist to spearhead their marketing initiatives from their offices in Centurion, Gauteng . This leadership role demands a comprehensive understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, and email marketing. You will be responsible for developing and executing innovative marketing strategies to drive customer acquisition, engagement, and retention. The ideal candidate will have a proven track record of managing successful campaigns, analyzing performance data, and optimizing marketing spend to achieve maximum ROI. This is an exceptional opportunity to shape the brand's online presence and lead a talented team in a fast-paced, dynamic environment. We are seeking a forward-thinking individual who can identify new opportunities and drive growth in the digital space.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels to achieve business objectives.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Oversee social media strategy, content creation, community management, and paid social advertising.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Create and manage engaging content marketing initiatives to attract and retain target audiences.
• Analyze marketing campaign performance using tools like Google Analytics, CRM data, and other analytics platforms.
• Monitor industry trends, competitor activities, and emerging digital marketing technologies.
• Manage the digital marketing budget effectively and ensure optimal allocation of resources.
• Lead, mentor, and inspire a team of digital marketing professionals.
• Collaborate with sales, product, and design teams to ensure brand consistency and campaign alignment.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 7+ years of progressive experience in digital marketing, with at least 2 years in a leadership or supervisory role.
• Demonstrable experience in developing and executing successful SEO, SEM, social media, content, and email marketing strategies.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization.
• Strong understanding of CRM systems and marketing automation platforms.
• Excellent written and verbal communication skills, with a strong ability to craft compelling marketing copy.
• Proven ability to manage budgets and measure ROI effectively.
• Experience with A/B testing and conversion rate optimization (CRO).
• Strong leadership, team management, and interpersonal skills.
• Experience in e-commerce or a related industry is highly desirable.

Benefits

• Our client offers a highly competitive salary, comprehensive health and wellness benefits, opportunities for continuous professional development, a vibrant and collaborative office culture in Centurion, Gauteng , and the chance to lead significant marketing initiatives.
• This role provides an excellent platform for career advancement and the opportunity to make a tangible impact on the company's growth and success.
• Join our client's team and shape the future of their digital presence.