Digital Marketing Manager

Placements24; Polokwane; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Professional development

Growth opportunities

Collaborative environment

Performance reviews

Company resources

Job summary

Placements24 in Polokwane, Limpopo, is seeking an experienced Digital Marketing Manager to lead the company’s digital presence. The role focuses on creating a comprehensive strategy to boost brand visibility, generate leads, and acquire customers across online channels.

You will oversee SEO, SEM, social media, content marketing, email marketing, and paid advertising, while guiding a high-performing team and ensuring alignment with business goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 7+ years of progressive digital marketing experience, with leadership exposure.
• Proven ability to develop and execute comprehensive digital marketing strategies.

Responsibilities

• Develop and implement an integrated digital marketing strategy aligned with business objectives.
• Oversee all digital channels: SEO, SEM, social media, email, content, and display advertising.
• Manage and optimize paid campaigns on Google Ads and social networks to hit KPIs.
• Lead and mentor the digital marketing team and drive high performance.
• Analyze campaign performance and website analytics to derive insights.
• Ensure brand consistency across all digital touchpoints.
• Manage the budget to maximize ROI.
• Collaborate with sales, product, and IT for campaign execution.
• Stay updated on digital marketing trends and technologies.
• Improve website user experience and conversion rates.

Skills

SEO

SEM

Content Marketing

Social Media Marketing

Email Marketing

Paid Advertising

Analytics

Leadership

Budget Management

Team Management

Education

Bachelor's degree in Marketing or related field

Master's degree (a plus)

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client, a well-established financial services institution, is seeking an experienced and strategic Digital Marketing Manager to lead their digital presence from their corporate offices in Polokwane, Limpopo . This senior role will be responsible for developing and executing a comprehensive digital marketing strategy aimed at enhancing brand visibility, driving lead generation, and improving customer acquisition across all online channels. The ideal candidate will possess a strong understanding of SEO, SEM, social media, content marketing, email marketing, and paid advertising, with a proven track record of managing successful campaigns and driving measurable results. You will lead a team of digital marketing specialists, providing guidance and fostering a high-performance culture. This is an exciting opportunity to make a significant impact within a reputable organization in Polokwane, Limpopo .

Key Responsibilities

• Develop and implement an integrated digital marketing strategy aligned with the company's business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media networks to achieve target KPIs.
• Lead and mentor the digital marketing team, providing strategic direction and fostering professional development.
• Analyze campaign performance and website traffic using analytics tools (e.g., Google Analytics) to derive actionable insights and recommendations.
• Ensure brand consistency and messaging across all digital touchpoints.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Collaborate with other departments, including sales, product development, and IT, to ensure seamless campaign execution and alignment.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, and propose innovative solutions.
• Develop and execute strategies to improve website user experience and conversion rates.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management or leadership role.
• Proven expertise in developing and executing comprehensive digital marketing strategies.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
• Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Experience managing paid media campaigns and optimizing for performance.
• Excellent leadership, team management, and communication skills.
• Strong analytical and problem-solving abilities with a data-driven mindset.
• Experience in the financial services industry is advantageous.
• Ability to think strategically and execute tactically.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to lead digital marketing efforts for a respected financial institution in Polokwane, Limpopo .
• Professional development and growth opportunities.
• Collaborative and supportive work environment.
• Regular performance reviews and potential for bonuses.
• Company-provided resources and tools for success.
• Stable and reputable employer.
• Engaging and challenging marketing initiatives.