E-commerce Digital Marketing Manager

Placements24; Upington; Presencial; ZAR 550.000 - 750.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical aid

Retirement fund contributions

Professional development opportunities

Office-based role in Upington

Descripción de la vacante

Placements24 in Upington seeks an experienced E-commerce Digital Marketing Manager to lead online marketing efforts for its growing e-commerce business. You will craft strategies across SEO, SEM, social media, email, and content marketing to drive traffic, acquisitions, and online sales.

You will work closely with sales and product teams to ensure alignment with business goals and ROI. The role is office-based in Upington, offering growth and competitive compensation.

Formación

• Bachelor's degree in marketing, communications, business administration, or related field.
• Minimum 4 years of digital marketing experience with e-commerce focus.
• Proven success in SEO, SEM, social media, and email campaigns.
• Proficiency with web analytics tools such as Google Analytics.
• Experience with Google Ads, Facebook Ads Manager, and email platforms.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication skills.

Responsabilidades

• Develop and implement integrated digital marketing strategies to drive traffic, conversions, and revenue.
• Manage and optimize SEO efforts to improve organic rankings and visibility.
• Plan, execute, and measure SEM campaigns (Google Ads and paid search).
• Oversee social media marketing: content, community management, and paid social ads.
• Develop and execute email marketing campaigns to nurture leads and customers.
• Collaborate on content marketing to attract a defined audience.
• Analyze website traffic and user behavior to optimize conversions.
• Manage digital marketing budget and allocate resources across channels.
• Stay updated with digital marketing trends and best practices.
• Track, analyze, and report campaign performance with insights for optimization.

Conocimientos

SEO

SEM

Social media marketing

Email marketing

Content marketing

Web analytics

Data analysis

Communication skills

CMS knowledge

Educación

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Herramientas

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing software

Descripción del empleo

About the Role

Our client, a thriving e-commerce business with a strong market presence, is seeking a strategic and results-driven E-commerce Digital Marketing Manager to lead their online marketing efforts. This role, based in Upington, Northern Cape , will be responsible for developing and executing comprehensive digital marketing strategies to drive website traffic, increase customer acquisition, and boost online sales. The ideal candidate will possess a deep understanding of various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing. You will work closely with the sales and product teams to ensure marketing campaigns are aligned with business objectives and deliver a strong return on investment. This is an exceptional opportunity for a seasoned digital marketer to take ownership of the digital strategy for a growing e-commerce company.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and visibility.
• Plan, execute, and measure Search Engine Marketing (SEM) campaigns, including Google Ads and other paid search platforms.
• Oversee social media marketing strategies, including content creation, community management, and paid social advertising.
• Develop and execute email marketing campaigns to nurture leads and engage existing customers.
• Collaborate on content marketing initiatives to attract and retain a clearly defined audience.
• Analyze website traffic and user behavior using web analytics tools to identify areas for improvement and optimize conversion rates.
• Manage the digital marketing budget and allocate resources effectively across various channels.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Track, analyze, and report on the performance of all digital marketing campaigns, providing insights and recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing and optimizing SEO, SEM, social media, and email marketing campaigns.
• Proficiency in web analytics tools such as Google Analytics.
• Experience with digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, email marketing software).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a team environment based in Upington, Northern Cape .
• Creative thinking and problem-solving abilities.
• Knowledge of content management systems (CMS) is a plus.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement fund contributions. Employees will be provided with opportunities for professional development and continuous learning within the digital marketing field. This is an office-based role in Upington, Northern Cape , fostering direct team collaboration and strategic alignment. Employees will enjoy a dynamic work environment and the chance to significantly impact the company's online growth. Opportunities for career advancement are available. Standard paid time off will be provided.