Digital Marketing Specialist (No Remote)

Placements24; Mtubatuba Local Municipality; Remote; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Professional development opportunities

Bonuses/Performance incentives

Job summary

Placements24 in Richards Bay, KwaZulu-Natal, is seeking a proactive Digital Marketing Specialist to execute and optimize campaigns across SEO, SEM, email, social media, and display advertising. You will analyze traffic, improve conversions, and drive lead generation while collaborating with the marketing team.

The ideal candidate has a Bachelor's in Marketing or related field, 2–3 years in digital marketing, hands-on experience with Google Analytics and Google Ads, strong SEO know-how, and

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–3 years of experience in digital marketing roles.
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Solid understanding of SEO principles and practices.
• Proficiency in creating and scheduling content for social media and email campaigns.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work effectively within a team and contribute to a collaborative environment.
• Detail-oriented with strong organizational skills.
• Willingness to work from the office in Richards Bay, KwaZulu-Natal, ZA.

Responsibilities

• Execute digital marketing campaigns across SEO, SEM, email marketing, social media, and display advertising.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Optimize digital marketing efforts to improve conversion rates and achieve KPIs.
• Develop and manage content for social media platforms, blog posts, and email newsletters.
• Assist in the creation of marketing collateral and promotional materials.
• Conduct keyword research and implement SEO best practices.
• Manage online advertising budgets and track campaign spend.
• Collaborate with designers and content creators to produce engaging marketing materials.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Provide regular reports on digital marketing performance to the marketing manager.

Skills

Digital marketing

Analytics

Content creation

Team collaboration

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

Social media platforms

Email marketing platforms

Job description

About the Role

Our client is seeking a talented and proactive Digital Marketing Specialist to join their vibrant marketing team. This role is based in Richards Bay, KwaZulu-Natal, ZA , and requires the candidate to be present in the office. You will be responsible for executing and optimizing a variety of digital marketing initiatives aimed at increasing brand visibility, driving website traffic, and generating leads. The ideal candidate has a strong grasp of digital marketing principles, excellent analytical skills, and a passion for staying ahead of industry trends. You will work collaboratively with the marketing department to implement campaigns across multiple digital channels, contributing directly to the company's growth and success. This is an excellent opportunity for a motivated individual to make a significant impact in a growing organization.

Key Responsibilities

• Execute digital marketing campaigns across various channels including SEO, SEM, email marketing, social media, and display advertising.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Optimize digital marketing efforts to improve conversion rates and achieve key performance indicators (KPIs).
• Develop and manage content for social media platforms, blog posts, and email newsletters.
• Assist in the creation of marketing collateral and promotional materials.
• Conduct keyword research and implement SEO best practices.
• Manage online advertising budgets and track campaign spend.
• Collaborate with designers and content creators to produce engaging marketing materials.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Provide regular reports on digital marketing performance to the marketing manager.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience in digital marketing roles.
• Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
• Solid understanding of SEO principles and practices.
• Proficiency in creating and scheduling content for social media and email campaigns.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work effectively within a team and contribute to a collaborative environment.
• Detail-oriented with strong organizational skills.
• Willingness to work from the office in Richards Bay, KwaZulu-Natal, ZA .

Benefits

• Our client offers a competitive salary, medical aid contributions, and a provident fund.
• Employees enjoy a structured work environment with opportunities for professional development and training.
• You will gain valuable experience working on diverse marketing projects and collaborate with a dedicated team of professionals.
• The company provides a platform for career growth and recognizes employee contributions through performance reviews and potential bonuses.
• Join a stable and reputable organization in the heart of Richards Bay .