Digital Marketing Specialist - E-commerce

Placements24; Pietermaritzburg; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Performance bonuses

Hybrid work model

Professional development

Health insurance

Job summary

Placements24 in Pietermaritzburg seeks a dynamic Digital Marketing Specialist to drive growth for ecommerce ventures. The role blends strategic thinking with hands-on execution, shaping the brand's digital presence in a collaborative team environment.

Key responsibilities include developing campaigns, optimizing paid ads, creating engaging content, and leveraging analytics to boost online sales and engagement.

Qualifications

• Proven experience as a Digital Marketing Specialist or in a similar role, with a strong focus on e-commerce.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with analytics tools like Google Analytics and marketing automation platforms.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong written and verbal communication skills, with a keen eye for detail and creativity.
• A bachelor’s degree in Marketing, Communications, or a related field is preferred.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive e-commerce sales.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging content for social media platforms, email marketing, and the company blog to foster community and customer loyalty.
• Analyze website traffic, campaign performance, and customer data to identify trends and opportunities for improvement.
• Collaborate with the design and content teams to ensure brand consistency and compelling marketing collateral.
• Monitor industry trends and competitor activities to stay ahead of the curve in digital marketing tactics.

Skills

SEO/SEM

Social media

Email marketing

Content marketing

Analytics

Communication skills

Bachelor's degree in Marketing/Commun"

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Marketing automation platforms

Google Ads

Facebook Ads

Instagram Ads

Job description

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to drive growth for their e-commerce ventures. This role is based in Pietermaritzburg and requires a blend of strategic thinking and hands-on execution across various digital channels. You will be instrumental in developing and implementing marketing campaigns that enhance brand visibility, customer engagement, and online sales conversion rates. This is an exciting opportunity to shape the digital presence of a growing brand within a collaborative and innovative team environment.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive e-commerce sales.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging content for social media platforms, email marketing, and the company blog to foster community and customer loyalty.
• Analyze website traffic, campaign performance, and customer data to identify trends and opportunities for improvement.
• Collaborate with the design and content teams to ensure brand consistency and compelling marketing collateral.
• Monitor industry trends and competitor activities to stay ahead of the curve in digital marketing tactics.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role, with a strong focus on e-commerce.
• Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with analytics tools like Google Analytics and marketing automation platforms.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong written and verbal communication skills, with a keen eye for detail and creativity.
• A bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Opportunities for professional development and training in the latest digital marketing tools.
• Health insurance and other standard employee benefits.
• A vibrant and supportive team culture that encourages innovation and collaboration.