Digital Marketing Specialist - E-commerce FMCG

Placements24; Durban; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive salary package

Performance bonuses

Continuous learning and development

Home office stipend

Flexible working hours

Collaborative virtual team culture

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to join a dynamic, remote-first team in South Africa. You will craft and execute data-driven campaigns across SEO, SEM, social media, email, and display ads to boost brand presence and e-commerce performance.

You’ll optimize the ecommerce experience, create engaging content, analyze performance with analytics tools, and collaborate with creative and sales teams to maintain brand consistency.

Qualifications

• Bachelor’s degree in Marketing, Digital Media or related field.
• 4+ years in digital marketing, FMCG or e-commerce.
• Proven data-driven campaign experience.
• Strong SEO/SEM and social media expertise.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across SEO, SEM, social media, email marketing, and display advertising.
• Manage and optimize the company’s e-commerce website to improve user experience, conversion rates, and overall performance.
• Create engaging and compelling content for social media platforms, blogs, and other digital channels that aligns with brand messaging and marketing objectives.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and CRM data.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage paid advertising campaigns (PPC, social media ads) to drive targeted traffic and conversions within budget.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with internal teams to ensure brand consistency and campaign effectiveness.
• Identify opportunities for innovation and continuous improvement in digital marketing strategies.
• Manage the company’s online reputation and community engagement initiatives.

Skills

Data-driven mindset

Campaign management

Social media marketing

Content creation

Email marketing

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

Google Analytics

Google Ads

SEMrush

Ahrefs

Job description

About the Role

Our client, a dynamic and rapidly growing innovator in the FMCG space, is looking for a talented and results-driven Digital Marketing Specialist to join their forward-thinking team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be responsible for developing and executing cutting-edge digital marketing strategies to enhance online brand presence, drive e-commerce sales, and engage our target audience across all digital platforms. This role requires a deep understanding of the digital marketing landscape, with a strong emphasis on performance marketing, SEO, SEM, social media, and content creation. We seek an individual who is passionate about leveraging digital channels to achieve tangible business outcomes and contribute to the success of our client's online ventures. This remote-first role is perfect for a self-motivated individual looking to make a significant impact.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and display advertising.
• Manage and optimize the company's e-commerce website to improve user experience, conversion rates, and overall performance.
• Create engaging and compelling content for social media platforms, blogs, and other digital channels that aligns with brand messaging and marketing objectives.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and CRM data.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage paid advertising campaigns (PPC, social media ads) to drive targeted traffic and conversions within budget.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with internal teams (e.g., creative, sales) to ensure brand consistency and campaign effectiveness.
• Identify opportunities for innovation and continuous improvement in digital marketing strategies.
• Manage the company's online reputation and community engagement initiatives.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience of at least 4 years in digital marketing, with a significant portion dedicated to FMCG or e-commerce.
• Demonstrable success in developing and executing data-driven digital marketing campaigns.
• Proficiency in SEO/SEM tools (e.g., Google Analytics, Google Ads, SEMrush, Ahrefs).
• Strong understanding of social media marketing platforms and strategies (Facebook, Instagram, LinkedIn, etc.).
• Experience with email marketing platforms and automation tools.
• Excellent content creation and copywriting skills.
• Ability to analyze complex data sets and translate them into actionable insights.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills, especially in a remote setting.
• Must be self-motivated, proactive, and able to work independently.

Benefits

• Fully remote work environment with flexibility.
• Competitive salary package.
• Performance bonuses.
• Opportunities for continuous learning and professional development in digital marketing.
• Contribution towards home office setup.
• Flexible working hours.
• Collaborative and innovative virtual team culture.
• Access to cutting-edge digital marketing tools and platforms.