Digital Marketing Specialist - Remote Opportunity

Placements24; Soweto; Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary package

Significant remote work flexibility

Career development opportunities

Access to modern marketing tools

Collaborative remote team environment

Job summary

Placements24 is assisting a Soweto-origin e-commerce client seeking a versatile Digital Marketing Specialist. The role is predominantly remote, offering great flexibility to drive online growth and engagement.

You will implement campaigns across social, email, SEO, and paid channels, optimize content, and analyze performance. A data-driven mindset and strong communication are key for success in this remote team.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of SEO, SEM, social media marketing and email marketing principles.
• Experience with digital marketing tools and platforms (Google Analytics, social media tools, email marketing software).
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to drive decisions.
• Proficiency in creating engaging content for various digital platforms.
• Ability to work independently and manage multiple tasks remotely.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Experience with online advertising platforms (Google Ads, Facebook Ads) is a plus.

Responsibilities

• Develop and implement digital marketing campaigns across channels (social, email, SEO, paid advertising).
• Manage and grow social media profiles with engaging content and community interaction.
• Execute email marketing strategies to nurture leads and engage customers.
• Implement SEO practices to improve visibility and rankings.
• Monitor campaign performance and provide regular reports and insights.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with creative teams to develop marketing assets and ad copy.
• Stay updated on digital marketing trends, tools and technologies.
• Assist in managing online advertising budgets and optimization.
• Contribute to overall digital marketing strategy and planning.

Skills

Digital marketing

SEO

SEM

Content creation

Analytics

Email marketing

Social media

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Social media management tools

Email marketing software

Job description

About the Role

Our client, a dynamic e-commerce venture originating from Soweto , Gauteng, is seeking a versatile and results-driven Digital Marketing Specialist . This role is designed to be predominantly remote , providing significant flexibility while contributing to our online growth. You will be responsible for executing and optimizing a range of digital marketing activities, including social media management, email campaigns, search engine optimization (SEO), and paid advertising. The ideal candidate possesses a strong understanding of digital marketing channels, a passion for data analysis, and the ability to create engaging content. You will play a vital role in enhancing our brand's online presence, driving customer acquisition, and increasing engagement. Join a forward-thinking company committed to innovation and creating impactful online experiences.

Key Responsibilities

• Develop and implement digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.
• Manage and grow social media profiles, creating engaging content and interacting with the online community.
• Assist in executing email marketing strategies and campaigns to nurture leads and engage customers.
• Implement SEO best practices to improve website visibility and organic search rankings.
• Monitor and analyze campaign performance metrics, providing regular reports and insights.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with creative teams to develop compelling marketing assets and ad copy.
• Stay updated on the latest digital marketing trends, tools, and technologies.
• Support the management of online advertising budgets and campaign optimization.
• Contribute to the overall digital marketing strategy and planning.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role.
• Solid understanding of SEO, SEM, social media marketing, and email marketing principles.
• Experience with digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Proficiency in creating engaging content for various digital platforms.
• Ability to work independently and manage multiple tasks effectively in a remote setting.
• A Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Experience with online advertising platforms (e.g., Google Ads, Facebook Ads) is a plus.
• A proactive and enthusiastic approach to digital marketing challenges.

Benefits

• Competitive salary package commensurate with experience.
• Significant remote work flexibility, allowing for a great work-life balance.
• Opportunity to contribute to the growth of an innovative e-commerce business.
• Professional development and continuous learning opportunities.
• Be part of a dynamic and collaborative remote team.
• Access to modern digital marketing tools and resources.
• A supportive work environment that values creativity and initiative.
• Regular performance reviews and potential for career advancement.
• Contribute to impactful digital marketing strategies from day one.
• Flexible working hours to suit your personal schedule.