Digital Marketing & E-commerce Specialist (Remote)

Placements24; Sandton; Hybrid; ZAR 360.000 - 600.000; Vollzeit

Benefits dieser Stelle

Fully remote work arrangement

Competitive salary

Zusammenfassung

Placements24 is seeking a Digital Marketing & E-commerce Specialist to join a fully remote team. You will drive online sales and brand presence through SEO, SEM, social media, email marketing, and compelling content to maximize e-commerce performance.

The ideal candidate has 4+ years in digital marketing with a strong e-commerce background, plus experience with Google Analytics and Google Ads, and solid copywriting skills.

Qualifikationen

• 4+ years in digital marketing with a strong e-commerce focus
• Proven experience in SEO, SEM, social media marketing and email marketing
• Proficiency with Google Analytics, Google Ads and social media tools
• Strong copywriting and content creation abilities
• Able to work independently and manage multiple remote projects

Aufgaben

• Develop and execute digital marketing strategies to drive traffic, conversions and revenue for the e-commerce platform
• Manage and optimize SEO efforts including keyword research and on-page optimization
• Plan and execute SEM campaigns focusing on ROI
• Manage social media presence and content
• Develop and implement email marketing campaigns and automated sequences
• Create compelling website content, product descriptions and blog posts
• Monitor website traffic and campaign performance with analytics
• Identify CRO opportunities and run A/B tests
• Stay updated on digital marketing trends and best practices

Kenntnisse

Digital marketing

SEO

SEM

Social media marketing

Email marketing

Content creation

Analytics

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

CMS

HTML/CSS (basics)

Jobbeschreibung

About the Role

Our client, a prominent online seller of niche products, is looking for a versatile Digital Marketing & E-commerce Specialist to join their entirely remote team. This role is ideal for a candidate who is passionate about driving online sales and enhancing brand presence through innovative digital strategies. You will be responsible for a wide range of digital marketing activities, including SEO, SEM, social media management, email marketing, and content creation, all geared towards maximizing e-commerce performance. The ideal candidate possesses a strong analytical mindset, creative flair, and a proven track record of success in managing digital marketing campaigns. If you are a self-starter who thrives in a remote environment and is eager to contribute to the growth of an exciting online business, this is an excellent opportunity for you.

Key Responsibilities

• Develop and execute digital marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
• Manage and optimize Search Engine Optimization (SEO) efforts, including keyword research, on-page optimization, and link building.
• Plan and execute Search Engine Marketing (SEM) campaigns, including Google Ads and Bing Ads, focusing on ROI.
• Manage social media presence, creating engaging content and fostering community interaction.
• Develop and implement email marketing campaigns, including newsletters, promotional emails, and automated sequences.
• Create compelling website content, product descriptions, and blog posts.
• Monitor and analyze website traffic, campaign performance, and e-commerce metrics using tools like Google Analytics.
• Identify opportunities for A/B testing and conversion rate optimization (CRO) on the website and marketing materials.
• Stay updated on the latest digital marketing trends and best practices.

Requirements

• Minimum of 4 years of experience in digital marketing, with a significant focus on e-commerce.
• Proven experience in SEO, SEM, social media marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, and social media management tools.
• Strong understanding of e-commerce principles and customer journey mapping.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Ability to work independently and manage multiple projects effectively in a fully remote setting.
• Analytical and data-driven approach to marketing.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Experience with content management systems (CMS) and basic HTML/CSS is a plus.

Benefits

• Attractive annual salary of ZAR .
• Fully remote work arrangement, offering ultimate flexibility.
• Opportunity to make a significant impact on the growth of an e-commerce business.
• Exposure to a broad range of digital marketing disciplines.
• Collaborative environment with a dedicated remote team.