Digital Marketing Specialist - E-commerce FMCG

Placements24; Pretoria; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Fully remote

Generous annual leave

Professional development opportunities

Performance-based incentives

Collaborative remote team culture

Job summary

Placements24 is seeking a talented Digital Marketing Specialist to join their innovative team. This fully remote role within South Africa offers the flexibility to work from anywhere in the country while collaborating across time zones.

You will develop, implement, and manage campaigns across SEO, SEM, social media, email marketing, and content creation to drive brand awareness, customer acquisition, and online sales in the FMCG e-commerce space.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of proven digital marketing experience, with ecommerce focus.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent content creation and copywriting skills.
• Strong analytical skills to drive marketing decisions.
• Experience managing digital marketing budgets.
• Remote collaboration experience.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions for our client's e-commerce platform.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Implement SEO strategies to improve organic search rankings and drive relevant traffic.
• Create engaging and compelling content for social media platforms, email marketing, and website blog.
• Manage social media presence, including content scheduling, community management, and engagement.
• Develop and execute email marketing campaigns, including newsletters, promotional emails, and customer lifecycle marketing.
• Analyze website traffic and campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the FMCG e-commerce landscape.
• Collaborate with design and development teams to ensure a seamless user experience across all digital touchpoints.
• Monitor competitor digital marketing activities and identify opportunities for differentiation.

Skills

Content creation

Copywriting

Analytics

Budget management

Remote collaboration

SEO

SEM

Social media

Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

About the Role

Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) e-commerce space, is seeking a talented and results-driven Digital Marketing Specialist to join their innovative team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa, but ideally based within a reasonable time zone to facilitate collaboration. You will be responsible for developing, implementing, and managing digital marketing campaigns across various online channels to drive brand awareness, customer acquisition, and online sales. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, email marketing, and content creation, with a proven track record of success in the e-commerce environment. You will play a pivotal role in shaping our client's online presence and digital strategy, contributing directly to business growth. This is an exciting opportunity to join a dynamic, forward-thinking company that embraces remote work and fosters a culture of creativity and continuous learning. Your expertise will be key in navigating the ever-evolving digital landscape for our client's diverse FMCG product portfolio. We are looking for someone passionate about digital trends and eager to make a tangible impact from day one. The role demands strategic thinking and hands-on execution in managing online campaigns.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions for our client's e-commerce platform.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Implement SEO strategies to improve organic search rankings and drive relevant traffic.
• Create engaging and compelling content for social media platforms, email marketing, and website blog.
• Manage social media presence, including content scheduling, community management, and engagement.
• Develop and execute email marketing campaigns, including newsletters, promotional emails, and customer lifecycle marketing.
• Analyze website traffic and campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly within the FMCG e-commerce landscape.
• Collaborate with design and development teams to ensure a seamless user experience across all digital touchpoints.
• Monitor competitor digital marketing activities and identify opportunities for differentiation.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of proven experience in digital marketing, with a strong focus on e-commerce.
• Demonstrated expertise in SEO, SEM, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent content creation and copywriting skills.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Experience managing digital marketing budgets effectively.
• Excellent communication and collaboration skills, with experience working in a remote team environment.
• Proactive, self-motivated, and able to manage time effectively in a remote setting.
• Familiarity with the FMCG sector is a significant advantage.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work environment, offering flexibility and work-life balance.
• Opportunity to work with exciting and innovative FMCG brands.
• Professional development and training opportunities in the latest digital marketing technologies.
• Contribution to company performance-based incentives.
• A collaborative and supportive remote team culture.
• Generous annual leave allowance.