Digital Marketing Manager - FMCG E-commerce

Placements24; Paarl; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Professional development

Remote work flexibility

Job summary

Placements24 is seeking a seasoned Digital Marketing Manager to lead our client's e-commerce initiatives from a remote-friendly South Africa position. You will design and execute data-driven strategies to boost online sales, grow brand presence, and optimize the customer journey across digital channels.

The ideal candidate has 6+ years in digital marketing within FMCG, with strong SEO/SEM, content and email marketing, and hands-on analytics (Google Analytics) plus CRM experience.

Qualifications

• 6+ years in digital marketing, with focus on e-commerce and FMCG.
• Proven track record of developing and executing digital marketing strategies that drive online sales.
• In-depth knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Proficiency with analytics tools (e.g., Google Analytics) and CRM systems.
• Experience with e-commerce platforms and online advertising tools.
• Excellent communication, leadership, and project management skills.
• Ability to work autonomously in a remote environment.
• Strong understanding of consumer behavior in the digital space.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive e-commerce sales and brand growth for FMCG products.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate marketing.
• Oversee the creation of engaging digital content for website, social, and email campaigns.
• Analyze website traffic and campaign performance using analytics tools and provide actionable insights.
• Lead and mentor a remote digital marketing team.
• Collaborate with sales and product teams to align digital efforts with business objectives.
• Stay updated on digital marketing trends and best practices in FMCG.
• Manage the digital marketing budget and track ROI.
• Conduct A/B testing to improve conversion rates.

Skills

Digital marketing

E-commerce

Team leadership

Remote work

Analytics literacy

Strategic thinking

Education

Bachelor's degree in Marketing, Digital Media, Business, or related

Tools

Google Analytics

CRM systems

E-commerce platforms

Online advertising tools

Job description

About the Role

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking an experienced and forward-thinking Digital Marketing Manager to spearhead their e-commerce initiatives. This is a fully remote position, allowing you to shape our client's digital presence from anywhere within South Africa . You will be responsible for developing and executing cutting-edge digital marketing strategies to drive online sales, enhance brand awareness, and optimize the customer journey across all digital platforms. The ideal candidate possesses a deep understanding of the FMCG e-commerce landscape, a passion for digital innovation, and a proven ability to deliver measurable results in a remote-first setting. This role is critical in expanding our client's digital footprint and capturing a larger share of the online consumer market, bridging the gap between online engagement and actual purchase conversion. You will lead a team in creating compelling digital experiences.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive e-commerce sales and brand growth for FMCG products.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
• Oversee the creation of engaging and relevant digital content, including website copy, social media posts, and email campaigns.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and provide actionable insights and recommendations.
• Manage the e-commerce platform, ensuring a seamless and intuitive user experience for customers.
• Collaborate with the sales and product development teams to align digital marketing efforts with overall business objectives.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, particularly within the FMCG sector.
• Manage the digital marketing budget and track ROI for all campaigns.
• Conduct A/B testing to continuously improve website conversion rates and user engagement.
• Lead and mentor a remote digital marketing team.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce and the FMCG industry .
• Proven track record of developing and executing successful digital marketing strategies that drive online sales.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics) and CRM systems.
• Experience with e-commerce platforms and online advertising tools.
• Excellent communication, leadership, and project management skills.
• Ability to work autonomously and effectively manage multiple projects in a remote environment.
• Strong understanding of consumer behavior in the digital space.
• Resides within South Africa .

Benefits

Our client offers a highly competitive salary, commensurate with experience, and performance-based incentives. This fully remote position offers unparalleled flexibility and work-life integration. Comprehensive health and wellness benefits are provided, along with generous paid time off. Opportunities for continuous learning and professional development are a priority. Join a progressive and innovative FMCG company that is at the forefront of digital transformation. Be part of a supportive and collaborative team that values creativity and data-driven decision-making. Contribute significantly to the growth and success of our client's online business.