Digital Marketing Manager - E-commerce

Placements24; Soweto; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 in Gauteng's Soweto is seeking a Digital Marketing Manager to lead our e-commerce marketing efforts and drive online sales and brand visibility. You will develop and execute campaigns across SEO, SEM, social media, email and content marketing; optimise the online store for conversions; and mentor a small marketing team to deliver measurable results in a fast-paced environment.

This role focuses on expanding market reach and performance for our Gauteng-based business, with hands-on

Qualifications

• Proven experience as a Digital Marketing Manager or similar role.
• Strong knowledge of SEO, SEM, social media, email marketing and content marketing.
• Experience with e-commerce platforms and analytics tools.
• Strong analytical skills to drive business growth.
• Excellent leadership and project management abilities.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels.
• Manage and optimize the company's e-commerce website to improve conversions.
• Oversee social media strategy, content creation and community engagement.
• Plan and manage paid advertising campaigns to maximize ROI.
• Analyze campaign performance and market trends to inform decisions.
• Mentor a small marketing team to foster a results-driven environment.

Skills

Digital marketing

SEO/SEM

Social media

Analytics

Leadership

Tools

Google Analytics

Google Ads

Shopify/WooCommerce

Job description

About the Role

Our client is seeking a highly motivated and experienced Digital Marketing Manager to lead their e-commerce marketing efforts in Soweto . This role is instrumental in driving online sales, expanding market reach, and enhancing brand visibility through innovative digital strategies. You will be responsible for developing and executing comprehensive digital marketing campaigns, managing social media presence, optimizing SEO, and leveraging paid advertising to achieve business objectives. If you possess a strong understanding of the e-commerce landscape and a proven track record of success, this is an excellent opportunity to make a significant impact in the Gauteng region.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize the company's e-commerce website to improve user experience and drive conversions.
• Oversee social media strategy, content creation, and community engagement to build brand loyalty and awareness.
• Plan, implement, and manage paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Analyze campaign performance, website analytics, and market trends to identify opportunities and inform strategic decisions.
• Lead and mentor a small marketing team, fostering a collaborative and results-driven environment.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a strong focus on e-commerce.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with e-commerce platforms, analytics tools (e.g., Google Analytics), and digital advertising platforms.
• Strong analytical skills and the ability to interpret data to drive business growth.
• Excellent leadership, communication, and project management skills.
• Ability to work effectively in a fast-paced team environment within our Soweto office.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to lead digital marketing initiatives for a growing e-commerce business.
• Professional development and continuous learning opportunities.
• Collaborative and dynamic work culture.
• Direct impact on the company's online sales and brand presence in Gauteng .